Experience

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  South Shore YMCA

  • Hanover, Massachusetts, United States

  • Vice President of Marketing & Communication

    • Jan 2018 - Present
    • Hanover, Massachusetts, United States

    Nonprofit PR & Communications Strategy | Member Acquisition | Website & Digital | Content Management | Strategic StorytellingAs a chief marketing communications strategist and storyteller for the South Shore YMCA, I have the pleasure of crafting and sharing powerful stories of impact from our South Shore Y members, volunteers, donors, neighbors, and staff who represent our diverse and dynamic community between Boston and Cape Cod. Our motto is "The Better You Belongs Here," and each day we are help our community improve their lives and become their better selves in spirit, mind, and body. For this leading charitable non-profit organization that serves over 60,000 people, I develop and execute the strategic and creative direction for membership acquisition and retention, executive communications, website content and overall digital content strategy, public relations, fundraising campaigns and events, camp and program promotion...and more.

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  Koko FitClub, LLC

  • South Shore, MA

  • Chief Marketing Officer

    • Jan 2008 - Nov 2017
    • South Shore, MA

    CMO | Brand Architect | Social Media & Digital Marketing Expert | Marketing CoachHead of marketing and brand steward for innovative digital health and fitness company and its parent company, Koko Fitness, Inc. Responsible for the development and execution of integrated marketing and lead generation programs that grew the business from 0 to 100+ locations in North America and changed the lives of over 200,000 users. www.kokofitclub.com

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  Fidelity Investments - Capital Markets

  • United States
  • Financial Services
  • 700 & Above Employee

  • Director of Marketing

    • Feb 2007 - Dec 2007

    Implemented new marketing communications and lead generation programs for Fidelity Capital Markets Services. Development and ongoing management of department website, client newsletters and communication.

  • Director, Communications Consultant

    • Aug 2004 - Feb 2007

    Developed and executed internal equity compensation communications strategies for Stock Plan Service clients including Microsoft, Yahoo!, Starbucks, Nucor, Red Hat.

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  Deloitte & Touche

  • Boston, Massachusetts, United States

  • Client Services Director

    • Aug 2002 - Jul 2004
    • Boston, Massachusetts, United States

    Managed operations of Northeast Region Client Services departments and teams including creative services and graphic design, information & technology, records management, procurement and hoteling.

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  Pinnacle Training (Acquired)

  • Greater Boston Area

  • Marketing Director

    • 1998 - 2002
    • Greater Boston Area

    Solely responsible for the planning and execution of B2C and B2B marketing and public relations strategies that took this small start-up to a national consortium of gold-level Microsoft training partners.

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  Digitas

  • Greater Boston Area

  • Senior Account Executive

    • 1994 - 1998
    • Greater Boston Area

    At this global digital and direct marketing agency, executed integrated digital and direct marketing campaigns for AT&T Direct international products, AT&T college & consumer rewards program, AT&T WorldNet and Seagram America brands.