Experience

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  Charles Antetokounmpo Family Foundation

  • Director

    • Sep 2023 - Present

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  The Public Good Projects

  • United States
  • Wellness and Fitness Services
  • 1 - 100 Employee

  • Director of Digital Community Engagement

    • Sep 2022 - Sep 2023

    The goal of the Digital Community Engagement Department is to build strong relationships with important external stakeholders (e.g. influencers, community members, campaign followers, and other content creators), ensure our programs' digital content is aligned and optimized for the wants, needs, and key insights from these groups.- Lead all aspects of PGP’s influencer marketing (IM) work, from crafting briefs and setting goals to managing the end-to-end recruitment, activation, and payment of influencers- Oversee community management procedures and staff to facilitate responsive, engaging, and respectful dialogue on the PGP’s social media content. Ensure talking points are up to date with the latest health evidence- Oversee department budget, structure, and staff assignments and workloads- Lead a staff of 8+ individuals, ensuring they are continually developing new skills and abilities that benefit the organization as well as their own career trajectory (i.e. personal development plans, secondary skill-sets, etc.)

  • Head Of Collective Impact and Influencer Marketing

    • Apr 2021 - Sep 2022

    - Lead all partnership-related activities at PGP including: community partnerships, influencer marketing, brand partnership efforts- Manage two teams of 10+ staff that work across various marketing disciplines- Cast vision and drive execution for community-based partnerships at PGP, ensuring external organizations and partners are seamlessly integrated within the broader strategy of programs- Drive for innovative, mutually beneficial brand partnerships that grow campaign awareness and drive meaningful action with key target audiences- Grew PGP’s influencer marketing work by 12x, culminating in what is now an international network of thousands influencers who are committed to using their platform for good- Created PGP’s first ever weekly professional development program for staff- Forecast and manage campaign budgets across 12+ campaigns

  • Marketing Manager

    • Jul 2020 - Apr 2021

    - Oversee the day-to-day management of campaigns and their social media channels, including content strategy, planning, copywriting, and health communications approvals- Ensure all campaigns are meeting KPIs and driving shifts in KABs (knowledge, attitudes, behaviors), are aligned with client expectations, and based on research insights- Provide direction to and work alongside creative agency to develop innovative multi-channel content to increase campaign awareness and drive behavior change- Create weekly and monthly reports highlighting campaign performance metrics

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  healthTIDE

  • Wisconsin

  • Head of External Affairs

    • Jan 2015 - Jun 2019
    • Wisconsin

    - Built and maintained key relationships with corporate partners to increase private sector involvement in public health issues, and leverage funding for network initiatives- Developed the healthTIDE brand and related assets including logo, brand guidelines, elevator pitch, talking points, issue framing, and comprehensive communications plan- Led healthTIDE social media efforts, wrote op-eds for major media outlets, spoke at advocacy rallies and on-camera television segments- Strategized and executed communication campaign to foster strong sense of collective identity within the network (“wavemakers”)- Led multi-level, state-wide effort to implement innovative social marketing campaign, Team FNV, that seeks to use for-profit marketing techniques to shape attitudes and social norms around fruits and vegetables. Activities included: executing campaign activation events, drafting press releases, prepping spokespeople for interviews, and leveraging over $3 million to bring this campaign to life in Wisconsin (2015-2017)- Planned, organized, and executed annual conferences (Wavemaker Summit, 2017, 2019; Regional Rallies, 2018), bringing together over 250 partners from all over the state in an effort to foster connectivity, learning, inspiration, and action within the greater network

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  University of Wisconsin-Madison

  • United States
  • Higher Education
  • 700 & Above Employee

  • Project Manager for the Athletic Director

    • 2015 - 2018

    - Served as account executive for several key corporate partners (particularly in the area of social responsibility) managing financial contribution, brand activation events, and internal initiatives- Managed department-wide effort to refine the Wisconsin brand through development of brand messaging, new website, presentations regarding brand purpose, and the integration of brand strategy into department-wide strategic plan- Managed team of select department staff charged with developing events, programming, and initiatives in order to increase staff engagement and connectivity

  • Special Consultant to Badgers Give Back

    • 2013 - 2018

    - Provided strategic leadership and supported the execution of WiscFit, a community relations initiative designed to use student-athletes as positive role models for health and well-being- Developed original idea for and managed the creative development of Badger Brain Breaks (active classroom videos featuring Wisconsin student-athletes that get kids up and moving during periods of inactivity throughout the school day)

  • Sports Performance Nutrition Consultant

    • 2012 - 2013

    - Contributed ideas for new material, educational seminars, outreach and social media outlets- Led freshmen and sophomore student-athletes on grocery store tours to teach them economical and nutritious options for fueling, recovery, and daily lifestyle- Led small groups of student-athletes through comprehensive cooking seminars and nutritional education, teaching them how to fuel themselves for class, practice, and competition- Wrote, edited, published the quarterly publication of Badger Wellness, a newsletter for the UW Athletic Department that highlighted relevant wellness topics such as nutrition, physical activity, mental health, and stress.

  • Student-Athlete Development Coordinator

    • 2012 - 2013

    • Planned, coordinated, and lead programming designed to help student-athletes actualize their potential, both personally and professionally, outside of the athletic arena

  • Student-Athlete Advisory Committee (SAAC) President

    • 2010 - 2012

    President (September 2010-2012)• Led team of 90 student-athlete representatives tasked with promoting community service opportunities, protecting student-athlete welfare, and forming opinions about policy issues that directly affect their experienceUW Athletic Board Member (2010-2012)• Represented the positions of the 800 UW student-athletes in department-wide affairsMember and Event Chair (2008-2012) • Participated in monthly meetings to organize events and vote on Big Ten and NCAA legislation

  • Student Athlete (Womens' Soccer)

    • 2008 - 2012

    • Committed over 20 hours a week to practice, competition for 4 years in the one of the most prestigious athletic conferences in the country• Selected by teammates and coaches as team captain (2011)• Voted by teammates as the Most Improved Player for three consecutive years (2009, 2010, 2011)• Voted by fellow student-athletes and administrators as the 2012 Unsung Hero of the Year• Named to the Academic All-Big Ten Conference Team all four years of eligibility

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  Food Patriots

  • Public Engagement Specialist

    • 2012 - 2013

    - Served as the sole coordinator for the Madison, Minneapolis/St. Paul areas to coordinate Food Patriots events and presentations - Led the Food Patriots social media efforts on Facebook and Twitter- Documented everyday people’s stories via Flip Cam, photos, and posts about how they have made small changes in the way they eat, buy, and think about food, and the incredible difference this has made in their own lives and in the lives of those around them- Facilitated in-depth discussions surrounding the good food revolution and what people are doing around the country to make healthy food more affordable, accessible, and available to all- Sought potential stakeholders within the greater cause and link people and organizations together

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  NCAA

  • Indianapolis, IN

  • Divison I Student-Athlete Advisory Committee (SAAC) Member

    • 2011 - 2013
    • Indianapolis, IN

    - Served as sole representative from the Big Ten Conference to promote student-athlete well-being issues, and voiced legislative opinions on behalf of all Big Ten student-athletes- Led and participated in meaningful discussions surrounding the student-athlete experience internally within the group and externally with National Collegiate Athletic Association executives- Led the Media Team in its marketing and publicity efforts, focusing on the overall work of the committee and the promotion of a positive image of Division I student-athletes