Experience

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  Shape Process Automation

  • Auburn Hills, Michigan

  • NA Marketing Manager

    • Jan 2022 - May 2024
    • Auburn Hills, Michigan

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  HTI Cybernetics, Inc.

  • Sterling Heights, Michigan

  • Marketing Specialist

    • Jul 2018 - Dec 2021
    • Sterling Heights, Michigan

    Content DevelopmentDevelop and execute strategic content plan to support organization directives Write all internal and external content for a variety of channels including our websiteDesign all content deliverables using Adobe Creative Cloud programsWebsite DevelopmentCreate website content to align with corporate strategy Design and build of website using WordPress Brand AlignmentDevelop corporate brand style guidelinesTransition internal users into brand guidelines Revise all internal documents and create brand templates to align with requirements Organization SupportSales assistance with all customer materials and eventsSupport executive team with variety of initiativesManage branded promotional assets, includes launch of new employee apparel programSupport recruiting initiatives by providing content for job fairs and materials IT assistance with Office 365 launch and migrationIntranetMaintain current employee intranet and manage internal documentation Design new employee intranet using SharePoint 365Internal CommunicationsDesign monthly internal newsletter including content developmentCoordinate quarterly Town Halls, developing content and presentations

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  Lincoln Electric

  • Madison Heights, Michigan

  • Technical Content Writer - Easom Automation

    • Feb 2017 - Jun 2018
    • Madison Heights, Michigan

    Content DevelopmentDevelop and execute strategic content plan to support organization goals and initiativesCollaborate with internal teams to create content deliverablesDesign spec bulletins, brochures, presentations, sales guides, and other toolsProvide content and direction to the larger organization on key productsWebsite DevelopmentCreate website content to align with the overall strategyDesign and build of website using WordPress Brand AlignmentSupport corporate brand style guidelinesTransition internal users into brand guidelinesUpdate templates and forms to meet brand requirementsSales SupportSupport various sales needs, including assistance with emails, customer meeting materials, presentationsProcess DevelopmentDocument control assignment and trackingEngineering specification and pricingContent approval and reviewEstablish revision cycles and process

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  PASLIN

  • Warren, MI

  • Marketing Specialist

    • Jul 2015 - Dec 2016
    • Warren, MI

    Content DevelopmentDevelop sales and recruiting content for internal and external distributionCreate brand assets for various departmentsBrand DevelopmentDevelop, create, and execute brand guidelinesPlan, develop, and execute marketing design campaigns and activities to establish and maintain brand presence externallyMarket Research/Sales SupportIdentify opportunities in current and potential markets, and drive marketing growth and developmentWebsite StrategyMaintenance of current website, while creating strategy for future website development initiativePress Relations and MediaCoordinate all external publication requests, including; interviews with executive management, editing for content and key brand messages, and final approval on articlesWrite and distribute all company press releases to both internal and external audiencesInternal CommunicationsStrategize new ways to engage employees through internal communication channels

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  Urban Science

  • 400 Renaissance Center Drive, Detroit MI

  • Senior Marketing Associate

    • Feb 2014 - Jul 2015
    • 400 Renaissance Center Drive, Detroit MI

    Event ManagementProject manage all client events, including developing communication strategies, tactical execution of on-site logistics, and coordination of content with key stakeholdersDevelop client event best practice tools and processes to streamline execution of future eventsManage all aspects of trade shows; communications, booth design, logistics, sales supportPublic Relations and Media Manage the relationship with external agencyDraft or review agency-generated press releasesCoordinate interviews with internal subject matter expertsOversee internal and external promotion of media coverageWebsite and Social MediaSupport the development of a global website strategy and oversee executionOversee content development for existing channelsDevelop LinkedIn marketing strategy for global officesInternal CommunicationsManage employee communication content and distribution to improve engagement, moral and retentionOversee tactical execution of Detroit headquarter specific events; town halls, leadership meetings, science fair, golf outing Manage and maintain intranet homepage and marketing portal through SharePointManage corporate responsibility programs and partner relationships; Blessings in a Backpack, Hatch DetroitDevelop strategies and tactics to promote corporate values among potential and existing employeesRecruiting StrategyDevelop strategy to improve effectiveness of recruiting effortsCoordinate initiative redesign current careers webpage Create standardized job descriptions and taglines to attract applicantsDesign promotional collateral for career fairsSales SupportSupport LAM/GAM teams in direct client sales or communication effortsTailor sales support materials to each Automotive brandCreate direct client engagement communications

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  ABB Inc

  • Marketing Communications Specialist

    • Feb 2007 - Feb 2014

    Digital Content Local expert in Apple products and mobile platforms, including training sales team on various applications, creating manuals, and investigating new ways to increase productivity using these toolsCreate all digital content, including iBooks and IPad contentInvolved in mobile application development for the divisionContent DevelopmentCreate various promotional materials including datasheets, advertisements, web banners, and brochures using Adobe Creative Suite Create and distribute monthly customer newsletter, Robotics Insights, using HTML formatCreate both traditional and digital sales tools to support new product launches, targeted e-mail blasts, and promotional campaignsTransitioned and created North American documents to meet new global branding standardWeb MaintenanceNorth American content editor and publisher for local Robotics webpages on abb.comCreate HTML landing pages for nurture programs and marketing initiativesSocial Media site coordination, including training employees, creating content, and evaluating social media activities using listening tools and dashboardsPublic Relations and MediaCoordination of all North American press releases, case studies, and whitepapers Uphold all electronic marketing showrooms, including writing content and product adsEvent ManagementInvolved with the preparation, on site setup, and staff management for large trade showsSynchronized all aspects of Robotics On The Move mobile marketing truck eventsProject manage largest local conference hosting over 1,000 attendees over two-day periodManage all online webinars and trade events, including coordination of speakers, promotion and productsChannel DevelopmentManage and coordinate all aspects of system integrator program, including new integrator setup processes, press relations, website pages, event and marketing support

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  Flora & Associates

  • Marketing Intern

    • May 2005 - Aug 2005

    Assisted in the preparation and organization of all marketing materials for a 2005 Medicare government marketing auditAssisted media department with budgets, established relations with publications, organized and executed promotional materials, worked consistently with SmartPlus and PrintPlusCreated time lines and budgets, assisted with printing checks for direct marketing campaignWorked in studio and attended advertising meetings with creative teamAssisted account executive with duties, including attending meetings with various clients