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Lauren Battaglia Keohane profile image

Lauren Battaglia Keohane

Account Director @ Heart Haus at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">CVS Health</span>
Intro Book
Marketing expert with 20+ years of experience in integrated marketing, digital marketing, and brand development.
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Location
Framingham, Massachusetts, United Sta...
Languages
  • Italian -
Skills
  • Integrated Marketing
  • Digital Marketing
  • Social Media Marketing
  • Marketing Strategy
  • Event Planning
  • Show all
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Bio

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Lauren Battaglia Keohane is a seasoned marketing professional with expertise in integrated marketing, digital marketing, and brand development. She has 20+ years of experience in various industries, including healthcare, energy, and sports. Lauren holds a Master of Arts in Italian Literature and Culture from Boston College and a Bachelor of Arts in International Studies from Middlebury College.

Experience

  • CVS Health
    • Account Director @ Heart Haus
      • Apr 2022 - Present

      2023 Bronze Hatch Award - "You're Not Alone"

    • Sr Marketing Manager @ Heart Haus (CVS Health Internal Agency)
      • Jan 2022 - Apr 2022

      2022 ANA B2B Marketing Category Winner - “This is Why"

  • Aetna, a CVS Health Company
    • Senior Account Manager @ The Agency (Aetna Internal Agency)
      • Mar 2020 - Dec 2021

      2021 IHAF Silver Award - "Hands"

  • CLEAResult
    • Westborough, MA
    • Sr. Marketing Account Manager
      • Feb 2019 - Feb 2020
      • Westborough, MA

      Client: MassSave

  • National Grid
    • United Kingdom
    • Utilities
    • 700 & Above Employee
    • Residential Product Marketing Manager/Sr Analyst - Electric Transportation
      • Aug 2018 - Jan 2019

    • Brand & Communications Manager/Senior Analyst - New Energy Solutions
      • Apr 2016 - Aug 2018

    • Brand Manager/Senior Brand Analyst
      • Jun 2015 - Mar 2016

      Led partnerships with: Boston Bruins, Boston Celtics, Boston Red Sox, Worcester Bravehearts, Roger Williams Zoo, Harvard Art Museum, New England Patriots/Joe Andruzzi Foundation

    • Associate Brand Manager/Brand Analyst
      • Jun 2012 - Jun 2015

  • Gardner Nelson & Partners
    • New York, NY
    • Project Manager/Account Executive
      • Jan 2009 - Apr 2012
      • New York, NY

      Clients: National Grid, Garanimals, Cablevision/Optimum, Assured Guaranty

  • J.Crew
    • New York, NY
    • Collection Store Sales Assistant - 1035 Madison Avenue
      • Sep 2008 - Jan 2010
      • New York, NY

      Sales Assistant responsible for wearing many hats as part of small store launch team.

  • Boston College
    • Teaching Fellow
      • Sep 2006 - May 2008

      Teaching Fellow responsible for implementing Romance Language Department curriculum into 2 sections of Italian 101. Managed full teaching workload while completing Master's Degree.

  • Boston Magazine
    • Boston, MA
    • Editorial Intern
      • Sep 2007 - Jan 2008
      • Boston, MA

      Intern reporting directly to magazine's Food Editor.

  • Italian Cooking and Living Magazine
    • New York, NY
    • Editorial Assistant/Intern
      • Jun 2007 - Aug 2007
      • New York, NY
  • New England Patriots
    • Marketing Intern
      • Jul 2005 - Aug 2005

Education

  • Boston College
  • Middlebury College
  • The Institute for Advanced Advertising Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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