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Laurel Schneider profile image

Laurel Schneider

Director - Media Planning at VaynerMedia
Intro Book
Seasoned media planning expert with 20+ years of experience in the advertising industry.
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Location
New York, New York, United States, US
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Bio

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Laurel Schneider is a seasoned media planning expert with 20+ years of experience in the advertising industry. She has held senior leadership roles at top agencies, including Director of Media Investment and Custom Content at AKA and Director - Media Planning at VaynerMedia. Laurel holds a Bachelor of Arts degree in Communications from the University of Arizona and an Esthiology degree from Aveda.

Experience

  • VaynerMedia
    • New York, New York
    • Director - Media Planning
      • May 2022 - Present
      • New York, New York

      American Eagle + Aerie, Rayban-Meta Smartglasses

  • AKA
    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Senior Director of Paid Media
      • Sep 2021 - May 2022

      Broadway Theater + Live Entertainment + Cultural Attractions

    • Director of Media Investment and Custom Content
      • Mar 2019 - Sep 2021

      Broadway Theater + Live Entertainment + Cultural Attractions

  • Spark Foundry
    • New York, New York
    • Director, Content
      • Aug 2018 - Mar 2019
      • New York, New York

      Macy’s

  • Cartier
    • New York, New York
    • Media and Digital Communications Manager
      • Mar 2018 - Jul 2018
      • New York, New York

      Watches + Jewelry

  • OMD USA
    • New York, New York
    • Associate Media Director
      • Sep 2016 - Mar 2018
      • New York, New York

      Estée Lauder Companies

  • Havas Media
    • New York, New York
    • Media Supervisor
      • Nov 2014 - Sep 2016
      • New York, New York

      LVMH - Fashion (Louis Vuitton, Marc Jacobs, Celine, Givenchy, DKNY, Kenzo, Thomas Pink, Loro Piana)

  • Mindshare
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Media Supervisor
      • Jun 2012 - Nov 2014

      American ExpressVolvo

    • Senior Media Planner
      • Apr 2010 - Jun 2012

      Land Rover

    • Media Planner
      • Jun 2008 - Apr 2010

      Land Rover

  • Mediaedge:cia
    • Orange County, California Area
    • Assistant Media Planner
      • May 2006 - Jun 2008
      • Orange County, California Area

      Singapore Airlines

Education

  • 2001 - 2005
    University of Arizona
  • 2020 - 2021
    Aveda

Suggested Services

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Industry Focus. “Advertising and Marketing”

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