Experience

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  GM Business Management

  • Director

    • Jan 2009 - Jan 2012

    Working in a home office setting, coordinated media buying efforts including research, planning, buying, and analyzing on a local, national, and international level.Planned, organized, implemented, and managed the day to day media buy process. Developed strong media buys by negotiating rates to meet performance goals.Analyzed and tracked results on a daily/weekly basis. This included working closely with stations to ensure campaign success. Obtained additional added value, no charges, sponsorships, and billboards for company. Served as a resource for finding new stations and methods of planning/buying. Evaluated new media opportunities.Maintained solid relationships and up-to-date rate card information and station programming.

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  GM Business Management Inc

  • Advertising

    • 2009 - 2012

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  John Robert Powers Acting and Modeling School

  • Admissions Director

    • Jan 2004 - Jan 2008

    Handled all facets of marketing and advertising for 13 schools across the country and UKProvided high quality training services through value-added and innovative initiatives, such as celebrity talent searchesSet sales goals for team members, developed trained employees, led team by example, and evaluated staff performance on a regular basis.Developed plans for schools and staff to be successful; managed the results and ensured continued success as a company

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  Barbizon Modeling School and Agency

  • Vice President and Executive Director

    • Jan 1990 - Jan 2003

    Led the daily operations of a leading international company in the modeling, acting, and personal development training industry. Provided high quality services in the fields of modeling, acting, and personal development.Selected and trained close to 30 staff members on contacting prospects from “warm leads", explaining courses offered by the school and quoting fees, and advised prospective students on selection of courses based on their area of interest, characteristics and vocational objectives.

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  New England Patriots

  • Director of Corporate Marketing

    • Jan 1970 - Jan 1985

    Reporting to the General Manager, developed marketing initiatives that delivered significant promotional value and corporate revenue for the New England Patriots franchise.Worked with key corporate stakeholders, such as BMW and Coca Cola, on co-branded corporate revenue opportunities that aligned with business objectives.Worked with the executive and management staff and program departments to develop, identify and articulate program goals and revenue needs.Developed events and other sponsorship campaigns with target corporations.Managed brand message, image and presence in distribution facing initiatives including sales presentations, collateral, promotions, trade advertising, and trade events.Promoted from receptionist to Director level.