Experience

• 

  Cornett

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Senior Graphic Designer

    • Mar 2022 - Present

    With 10+ high-profile accounts, such as University of Kentucky, Kentucky Children’s Hospital, LEGOLand, and Busch Light, I work to drive positive results for clients in healthcare, tourism, beverage, education, and thoroughbred industries – even during the pandemic. I blend leadership and design strengths to deliver cutting edge solutions. Often assuming art director’s duties to free Art Director’s time to focus on other challenges. In addition, I leverage training, mentoring, and project management skills by coaching junior designers and colleagues in business and artistic concepts.

  • Graphic Designer

    • Sep 2016 - Mar 2022

    With 10+ high-profile accounts, such as University of Kentucky and Kentucky Children’s Hospital, I work to drive positive results for clients in healthcare, tourism, beverage, education, and thoroughbred industries – even during the pandemic. I blend leadership and design strengths to deliver cutting edge solutions. Often assumed art director’s position to free Art Director’s time to focus on other challenges, allowing the firm to win back a client. In addition, I leverage training, mentoring, and project management skills by coaching junior designers and colleagues in business and artistic concepts. The following are some examples of my successes and achievements: ✔Led University of Kentucky to sell out campus housing for 4 consecutive years by designing and art-directing multimedia awareness campaign highlighting on-campus housing benefits including animated ads for social media, print mailers targeting 60K high school students, on-campus signage, and student activities. ✔Recognized by client for a highly successful and complex UK housing brand identity project that delivers unique, fresh concepts to diverse stakeholders, producing unified animations and print/digital collateral within university brand guidelines.✔Demonstrated flexibility by shifting focus from application numbers to safety at UK housing during COVID-19 pandemic. Drove university to sell out housing despite challenge posed by pandemic.✔Raised awareness of UK HealthCare hospital’s rank as #1 hospital in Kentucky (US News & World Report) through multi-faceted campaigns targeting both urban and rural populations. Told patient success stories via print advertising, billboards, social media commercials, and environmental graphics at Lexington’s Rupp Arena.✔Spearheaded aspects of We Are Proof campaign for UK HealthCare, including art-direction, site layout.✔Created programmatic display ads for 2020 Kentucky Children’s Hospital that achieved clickthrough rate of more than double industry standard.

• 

  Merchant Design

  • Lexington, Kentucky Area

  • Creative Director, Graphic Designer, Photographer

    • Jan 2012 - Present
    • Lexington, Kentucky Area

    In this position, I direct all operations for the freelance design and photography studio businesses, including managing client relations and hiring freelancers when necessary to complete projects successfully. Some achievements from my time in this position are: ✔ I designed 90+ continuous issues of Reflections, a 52-page magazine (since 2007). ✔ I leverage project management and conflict resolutions skills, including to retain a client whose project ran late due to stock and printer labor shortages by communicating with supplier and expediting project while managing client expectations.

• 

  True Manufacturing

  • Graphic Designer

    • Sep 2014 - Feb 2015

    Full-time contract work with the True Manufacturing marketing and design team.

• 

  GVC

  • Senior Graphic Designer

    • Mar 2014 - Sep 2014

    At this graphic design agency, I worked alongside a Web Developer and Junior Designer to meet the graphic needs of clients.Provided creative direction and art direction for web and print projects. Responsible for the creation of front end website design, including typography, visual concept, logo and UX design, as well as print collateral such as branding, brochures, magazines, etc. Project management duties included communicating with clients and team, assigning duties, and collecting content. Provided social media management, including blog writing, Facebook, Twitter, Google+, etc.Google Adwords Certified.The agency has since changed their name to Echo Brand Geeks but was previously known as GVC.

• 

  Pentecostal Publishing House

  • Hazelwood, MO

  • Graphic Designer

    • May 2007 - Apr 2014
    • Hazelwood, MO

    Working for the Pentecostal Publishing House, part of the Division of Publications:Collaborated with marketing teams, clients, and printers. Designed print projects from concept to finish under strict deadlines and within budget. Occasionally worked with digital and social media projects. I often had the opportunity to perform as art director on magazines and book cover concepts. Examples of work include magazine design, book design, art direction, trade show display, corporate logo and brand development, advertising and marketing collateral. This position also included a photo studio and equipment which I used to direct and execute photo-shoots for magazine or book covers.

• 

  4-H Office (Purdue Extension)

  • South Bend, Indiana

  • Office Assistant

    • May 2005 - Aug 2006
    • South Bend, Indiana

    Organized office, answered phones, assisted customers, and filed paper work. Went to various day camps, parks, neighborhood centers and elementary schools to provide 4-H in the Classroom services to underprivileged and urban communities. This was a summer intern position over 2 summers.