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Bio

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Laura Wolbeck is a seasoned sales and marketing professional with 8+ years of experience in consumer products, trade marketing, and brand management. She has held senior roles at The Boston Beer Company, Keurig Green Mountain, Inc., Hostess Brands, and PepsiCo, where she has developed and executed sales strategies, managed key accounts, and provided critical link between marketing and sales functions.

Experience

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Sr. Analyst - Strategic Planning & Programs
      • Jun 2021 - Present

    • Senior Brand Analyst
      • Jul 2017 - May 2021

    • Business Analyst, Off Premise National Accounts
      • Sep 2015 - Jul 2017

    • United States
    • Food & Beverages
    • 700 & Above Employee
    • Marketing Analyst, Specialty Beverages
      • Feb 2014 - Aug 2015

      Lead transformation of data into insight to improve decision making at the product level for specialty beverages (tea, cocoa, indulgent, and iced beverages) through understanding the factors contributing to performance.

    • Sales Strategy Analyst
      • Sep 2012 - Jan 2014

      Developed new product go-to-market sales strategies and retailer ready selling solutions for execution at customer level within retailer planning windows. Translated what is needed to win in each selling channel back into the marketing plans and objectives.

    • Trade Marketing Analyst
      • Oct 2011 - Sep 2012

      Provided critical link between marketing and sales function representing the voice of customers within headquarters and leading business planning process to ensure successful delivery of initiatives at customer level.

    • Key Account Manager - Central Business Unit - Walmart, Sam's Club, and Dominick's
      • Dec 2009 - Sep 2011

      Develop effective working relationships as KAM team lead with managers at Walmart, Sam's Club, and Dominick's within the Hostess Central Business Unit to ensure implementation of profitable sales and marketing strategies while maintaining communication and coordination element with field sales to execute according to plan.

    • District Sales Manager Designate - Central IL Market
      • Jun 2009 - Nov 2009

      Learned DSD business from frontline sales position focusing on customer service and time management to become efficient and successful in promoting sales for both the company and the customer. Provided executive leadership with weekly feedback and suggestions to grow and expand this transitional position into a broader platform and increase frontline productivity, including the implementation of a BU-wide DSM Onboarding Program.

  • PepsiCo
    • Chicago, IL
    • Transformation Intern in Finance
      • May 2008 - Aug 2008
      • Chicago, IL

      Supported PepsiCo’s Project One Up, extensive initiative to simplify and synchronize business processes and tools into one common platform through SAP to run business more efficiently and profitably, build on unique company strengths, and leverage company size

Education

  • 2015 - 2018
    Boston University Questrom School of Business
    Master of Business Administration (MBA)
  • 2005 - 2009
    University of Notre Dame - Mendoza College of Business
    Bachelor of Business Administration (BBA), Marketing
  • 2007 - 2007
    The University of Notre Dame Australia
    Certificate in SE Asia Business

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Consumer Goods”

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