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Laura Rossinelli

Commercial Director at MediaTI Marketing SA
Intro Book
Laura Rossinelli, a seasoned marketing professional with 5+ years of experience in Switzerland, holds a Master's degree in Marketing from Università della Svizzera italiana and speaks fluent Italian, German, and English, with expertise in marketing strategy, product marketing, and digital marketing.
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Location
Lugano, Ticino, Switzerland, CH
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Native or bilingual proficiency
  • Tedesco Full professional proficiency
  • Francese Professional working proficiency
Skills
  • Marketing Strategy
  • Product Marketing
  • Digital Marketing
  • Strategic Thinking
  • Market Analysis
  • Show all
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Bio

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Laura Rossinelli is a seasoned marketing executive with a strong background in strategy, product marketing, and digital marketing. As Commercial Director at MediaTI Marketing SA, she has spearheaded commercial initiatives, driving growth and revenue. Prior to this role, Laura held positions at BIC, where she managed stationery and other products categories, and as a Trade Marketing Manager, she developed and executed marketing plans. A holder of a Master's degree in Marketing from the Università della Svizzera italiana (USI), Laura has also honed her skills through Cambridge CAE & BEC certifications. Fluent in Italian, English, German, and French, she brings a unique cultural perspective to her work.

Experience

  • MediaTI Marketing SA
    • Switzerland
    • Advertising Services
    • 1 - 100 Employee
    • Commercial Director
      • Feb 2024 - Present

    • Deputy Director
      • Jan 2022 - Feb 2024

    • Head Of Marketing & Digital Strategy - AIDA Marketing
      • Oct 2018 - Jan 2022

  • BIC
    • France
    • Manufacturing
    • 700 & Above Employee
    • Marketing Manager Stationery - Germany, Austria and Switzerland
      • Jan 2018 - Sep 2018

      Responsible for the Stationery category in the DACH region: strategy setting, marketing planning and implementing, budget setting and controlling. Manager of a team of four people. Remote management.

    • Trade Marketing Manager Stationery & Other Products - Switzerland
      • Jul 2015 - Dec 2017

      Responsible Stationery + Other Products categories: data analysis, strategy setting, marketing planning and implementing, budget setting and controlling, category management. Manager of one person.

    • Jr. Trade Marketing Manager Stationery - Switzerland
      • Jan 2013 - Jun 2015

    • Marketing Assistant - Switzerland
      • Jul 2011 - Dec 2012

Education

  • 2009 - 2012
    Università della Svizzera italiana (USI) / University of Lugano
    Master's degree, Marketing
  • 2006 - 2009
    Università della Svizzera italiana (USI) / University of Lugano
    Bachelor's degree, Communication Sciences
  • 2006 - 2006
    Embassy CES, San Francisco
    Cambridge CAE & BEC

Suggested Services

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Industry Focus. “Advertising Services”

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