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Bio

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Laura Peters is a seasoned marketing professional with a strong background in corporate communications, social media marketing, and video editing. She has experience as a freelance marketing consultant, marketing director, and founder of her own company. With a degree in Interdisciplinary Studies from Boston University and a focus on marketing and communications, Laura has honed her skills in advertising, editing, and brand development. She is currently based in San Francisco, California.

Experience

    • Director Of Marketing
    • Freelance Marketing Consultant
      • Jan 2023 - Present
  • HitWoman Marketing
    • Sausalito, CA
    • Senior Consultant
      • Jan 2014 - Present
      • Sausalito, CA

      Ever notice how many websites are pretty to look at but useless as a marketing tool? Even worse is, ugly to look at and still useless as a marketing tool. I guide clients to get the most out of their websites and social media.

  • Compute This
    • San Francisco Bay Area
    • Founder and Director
      • 2000 - Present
      • San Francisco Bay Area

      I provide one-on-one computer literacy training for the technologically challenged, helping clients create user-friendly operating procedures to accommodate individual needs.

    • Marketing Consultant
      • Jan 2018 - Jun 2018
      • Oak Park, CA

      I returned to Larry Jordan & Associates to successfully market The Digital Production BuZZ at the NAB Show 2018, tripling daily listeners, site impressions by 222% and social media traffic by 282%.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Marketing Consultant
      • Mar 2013 - Jan 2014

      Provided transitioning continuity for Larry's marketing team.

    • Marketing Director
      • Jan 2010 - Oct 2013

      Company specializing in training in non-linear digital media editing -Identified keywords and used SEO to increase traffic to websites by 1000% over first six months -Wrote pre-sales pages to improve SEO for website -Created successful YouTube Channel, Twitter Feed, and Facebook Page which enhanced sales -Social media efforts led to income increase of 500% in product over two years sales -Wrote press releases optimized to generate in excess of 100,000 website, Twitter, Facebook and YouTube Channel views -Corresponded with user groups to build site awareness and inbound links -Prepared and responded to email correspondence and fan mail -Created and launched successful marketing campaigns for weekly webinar series and subscription service which ended the first year in profits

    • Marketing Director
      • Jan 2010 - Oct 2013
      • Los Angeles Metropolitan Area

      The Digital Production BuZZ was a podcast about production, post-production and distribution. -Created sponsorship program that generated a ten-fold increase in revenue within eighteen months -Identified and initiated contact with potential show sponsors -Worked with sponsors to deliver ...

    • Program Development
      • Mar 2009 - Apr 2010

      Wrote and edited newsletter and grant applications. Implemented Students Helping Restore Unique Biomes (S.H.R.U.B.) program.

  • Los Angeles Unified School District
    • Los Angeles, California, United States
    • Team Building Facilitator
      • 1995 - 2000
      • Los Angeles, California, United States
  • Zoetrope Studios
    • San Francisco and Los Angeles
    • Manager of Operations
      • Apr 1979 - Mar 1991
      • San Francisco and Los Angeles

      What didn't I do?

Education

  • 2005 - 2009
    Boston University
  • University of California, Berkeley

Suggested Services

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Industry Focus. “Marketing and Advertising”

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