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Laura Parsons

Partner Programs Specialist at Wilkinson Insurance Services
Intro Book
Results-driven marketing and account management professional with 20+ years of experience.
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Location
Walpole, Massachusetts, United States...
Languages
  • English Native or bilingual proficiency
  • French Professional working proficiency
Skills
  • Marketing
  • Management
  • Publishing
  • Social Media
  • Account Management
  • Show all
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Bio

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Laura Parsons is a seasoned marketing and account management professional with 20+ years of experience in managing electronic marketing programs, managing publications and marketing promotions, and leading cross-discipline teams. She is proficient in SAP and has a strong background in marketing, sales, and publishing. Laura has worked with top companies, including Wellesley Information Services, Jarden Consumer Solutions, and Boston Warehouse Trading Corp., and has a proven track record of delivering results-driven marketing strategies and solutions. She holds a Bachelor of Arts degree from the University of Vermont and has native or professional working proficiency in English and French.

Experience

  • Wilkinson Insurance Services
    • Partner Programs Specialist
  • Wellesley Information Services
    • United States
    • Marketing Services
    • 100 - 200 Employee
    • Partner Programs Specialist
      • Apr 2011 - Present

      Working with SAP, SAP partners, and solution providers, responsible for execution of electronic marketing programs, including webinars, white papers and list rentals. Manage multiple client production schedules. Traffic deliverables, analyze list segmentation, and prepare emails for broadcast using html and Strongview. Manage website content in Sitecore for electronic campaigns. Perform data analysis to track progress and efficacy of broadcasts.

    • Production Coordinator
      • Oct 2006 - Apr 2011

      Manage publications and marketing promotions from creative hand-off to printer and mailer, determining best printer based on budget, marketers’ specs and printer capabilities. With editorial teams, manage production schedules. Traffic print ads and electronic deliverables. Ensure timely delivery of publications and marketing collateral to subscribers, conferences and seminars. Proofread all marketing emails.

  • Jarden Consumer Solutions
    • Account Manager - Supply Chain
      • Nov 2005 - Oct 2006

      Independently responsible for account management from point of order to successful receipt of payment. Proactively identify issues impacting customer shipments, create action plans and implement solutions/resolve problems. Initiate and support cross discipline team meetings or process improvem...

  • Boston Warehouse Trading Corp.
    • Key Account Manager
      • Nov 1997 - Jun 2005

      Managed top 20 customer accounts representing 70% of sales volume. Serviced retail customer from order placement through shipment. Worked with in-house buyers to assure order fulfillment, on-time delivery dates and key account forecasts. Collaborated with product development, import and wareho...

Education

  • University of Vermont
  • University of Vermont

Suggested Services

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Industry Focus. “Marketing and Advertising”

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