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Bio

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Laura Mccray, Cap, Om is a seasoned marketing professional with extensive experience in event planning, leadership, and sales. She has held various roles, including Executive Assistant to the SVP, General Counsel, CCO & Secretary and the VP, Deputy General Counsel at ITC Holdings Corp. and Marketing Coordinator/Office Administrator at Longacre House. Laura holds a Bachelor of Science in Advertising from Ferris State University and a Teaching Certificate from Eastern Michigan University.

Credentials

  • Certified Administrative Professional
    International Association of Administrative Professionals (IAAP)
  • Organizational Management
    International Association of Administrative Professionals (IAAP)

Experience

    • United States
    • Utilities
    • 700 & Above Employee
    • Executive Assistant to the SVP, General Counsel, CCO & Secretary and the VP, Deputy General Counsel
      • Feb 2015 - Present

    • Executive Assistant
      • Aug 2014 - Feb 2015

      Support position for the Vice President, General Counsel/Utility OperationsPlan meetings, arrange travel and submit expense reports for the legal teamAbility to assist in creating and updating reports utilizing Excel, Word, PowerPoint, One Note and PublisherPrepare invoices and check requests for legal teamPrioritize and schedule meetings for Vice President

    • Executive Assistant/Events Coordinator
      • Mar 2011 - Feb 2014
      • Novi, Michigan

      Support position for Vice PresidentInterview and hire suppliers for events and projectsPlanned meetings/events, arranged travel and submitted expense reports for the company’s executive staffAbility to assist in creating and updating reports utilizing excel, word and publisherAssisted the Vice President with recruitment of new clients and securing sponsors for eventsDeveloped and created marketing literature, registration materials, company newsletters, social media campaigns, event mailings, and a state-of-the art user-friendly event registration websiteNegotiated favorable terms and pricing agreements with hotels, vendors, caterers and other providers for service at special events and trade shows, saving at least $20K annuallyResponsible for CRM updates and maintenance

  • City of Farmington Hills
    • Farmington Hills, Michigan
    • Marketing Coordinator/Office Administrator Longacre House
      • Jun 2010 - Mar 2011
      • Farmington Hills, Michigan

      Established new marketing strategies to improve revenue, including events to advertise the versatility and quality of services offered at the Longacre HouseOrganized and planned meetings for civic groups, local government, and associationsLed tours and was responsible for obtaining new businessResponsible for excel spreadsheets maintaining accountability of yearly revenue, databases, and registration of activities and facilities in Rectrak software program

    • Instructor
      • Aug 2001 - Jun 2010
      • Livonia, MI

      Responsible for staff website, instruction and modification of student curriculum, supervising staff and all parent correspondence

  • Reunions Made Easy
    • Farmington, Michigan
    • Event Coordinator
      • Jan 1996 - Aug 2001
      • Farmington, Michigan

      Responsible for establishing entire client mailing data base through direct cold calling efforts. Events earned the highest commissions for the companyWorked closely with clients to identify their individual needs and provided solutions-oriented campaign themes and timelines to fit said needs

    • Co-Coordinator
      • May 1996 - May 1997
      • Milford, MI

      Organized and coordinated all aspects of raising $125,000 and building the 12,000 square foot play structure. Created fundraising events, collected corporate donations, wrote grants, organized volunteers, worked with local government and publicized all events

  • DeMattia Group
    • Plymouth, Michigan
    • Marketing Coordinator
      • Jan 1986 - Jan 1987
      • Plymouth, Michigan

      *Responsible for assistance in all company marketing efforts *Wrote company press releases, company newsletters, promotional marketing pieces. *Planned, coordinated and implemented all company events. *Worked with sales staff to research and find leads for future construction projects.

    • Advertising Sales
      • Jul 1985 - Apr 1986

      Print advertising sales. Developed new leads and serviced existing clients.

    • Sales
      • Jan 1984 - Jul 1985

      Television advertising sales to new and existing clients.

Education

  • 1981 - 1984
    Ferris State University
    Bachelor of Science, Advertising
  • 1987 - 1988
    Eastern Michigan University
    Teaching Certificate, Eastern Michigan
  • 1980 - 1981
    Texas State University
    Business/Commerce, General

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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