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Laura Marta Lucio is a seasoned executive with a proven track record of driving customer experience transformations. As Director of Customer Experience at Ipsos North America, she spearheaded CX/EX program management, account lead, and analysis development, yielding significant growth and insights. Her expertise spans software implementations, market research, and user studies, with a strong focus on qualitative customer experience strategies. Lucio's extensive experience includes stints as Program Manager at Material, Founder and Operations Manager at Laura.Lucio|DESIGN, CX Project Coordinator at Samaritan Ministries International, Development Services & City Planning Analyst at City of Mason City, and Operations Manager at Alliance Business Solutions, LLC. She has also worked as a Closing Specialist at HomeTelos, LP, Contract Reviewer at HomeTelos, LP, and Professional Tax Preparer at ABS Tax Services. A holder of a Master of Business Administration (MBA) from the University of Illinois Springfield, Lucio brings a unique blend of business acumen, technical expertise, and customer-centricity to her roles. Her proficiency in multiple languages, including Romanian, Spanish, English, French, Italian, and software skills in Microsoft Office, Access, Web Design, and more, enables her to navigate complex global markets and deliver high-impact results.

Credentials

  • Customer Experience Expert Certification
    Qualtrics
    Jun, 2020
    - May, 2026

Experience

  • Ipsos North America
    • Chicago, Illinois, United States
    • Director, Customer Experience
      • May 2024 - Present
      • Chicago, Illinois, United States

  • Material
    • United States
    • Program Manager, Customer Experience
      • Nov 2021 - May 2024
      • United States

      Experience software implementations, CX/EX program management, account lead, develop analysis and insights.

  • laura.lucio|DESIGN
    • Peoria, Illinois, United States
    • FOUNDER | DESIGNER | OPERATIONS MANAGER
      • Aug 2013 - Aug 2023
      • Peoria, Illinois, United States

      Took great pride and joy in founding and growing a company focused on growing local businesses and extending their reach online. Developed, built and maintained business plans, branding kits, trademarks, personalized digital marketing campaigns, SEO, and social media management for various individuals, NGOs and business organizations around the world. Built a lengthy client list with the help of the proficient use of digital platforms. Created keynote presentations to coach clients on new technology and cloud systems. Wrote and quality checked the creative services policy. My current portfolio can be found at http://decusprima.com

  • Samaritan Ministries International
    • Peoria, Illinois, United States
    • CX Project Coordinator
      • Aug 2019 - Oct 2021
      • Peoria, Illinois, United States

      Build strategies for a lasting qualitative customer experience. Support market research and user studies. Developed, built and maintained research projects, survey content and data representation designs. Obtained Qualtrics certification in Customer Experience (CX). Developed scalable solutions for clients’ points of improvement and direction. Assisted in user test studies and in developing KPIs for teams to progress towards an excellent experience for customers and staff toward set goals.

  • City of Mason City
    • Mason City, Iowa, United States
    • DEVELOPMENT SERVICES & CITY PLANNING Analyst
      • Jul 2017 - Feb 2018
      • Mason City, Iowa, United States

      Responsible for performing a variety of confidential, specialized, complex and routine duties for the City’s Development Services department. Served as the analyst in the decision-making process for new development applications. Provided primary administrative and digital support to the Planning and Zoning Division. Created keynote presentations, designed graphics to promote the Blue Zones Project within the City, and maintained the department's online presence, digital and cloud performance.

  • Alliance Business Solutions, LLC
    • Tampa/St. Petersburg, Florida Area
    • Operations Manager
      • Apr 2013 - May 2017
      • Tampa/St. Petersburg, Florida Area

      Successfully managed all projects, department goals and sales with an exponential growth; recruited new talent and delivered on-demand learning sessions; created training policies for remote staff and worldwide contractors to enhance and promote collaboration among cross-functional teams. Facilitated quality performance by exploiting and exploring all digital venues available to the company. Quality controlled and assisted in creating a user-friendly cloud-based infrastructure that would smooth out the digital communication among parties for a stellar customer experience.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Closing Specialist
      • Aug 2012 - Feb 2014

      Amend/Extend/Cancel/Reinstate contracts as necessary to be in compliance with the Client's guidelines.

    • Contract Review
      • Jan 2011 - Aug 2012

      Review Contracts and have buyers correct as necessary. Handle all Non-Profit, Government and GNND (Good Neighbor Next Door Program) purchases.

  • ABS Tax Services
    • Nashville, Tennessee, United States
    • Professional Tax Preparer
      • Feb 2011 - Apr 2013
      • Nashville, Tennessee, United States

      Prepared taxes for a variety of clients, quality control, bookkeeping, etc.

Education

  • 2023 - 2025
    University of Illinois Springfield
    Master of Business Administration - MBA, Computer/Information Technology Administration and Management
  • 2013 - 2016
    Post University
    Bachelors of Science, Business Information Systems
  • Tennessee State University
    Bachelor's degree, Business Information Systems
  • 2009 - 2011
    Volunteer State Community College
    Associate's degree, Computer and Information Sciences, General

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Computer Software”

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