Experience

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  San Francisco Campus for Jewish Living

  • Board Member

    • Jul 2020 - Present

    Premier organization that provides long-term, skilled nursing care, short-term rehab, acute geriatric psychiatric care, assisted living, memory care, and a senior community center.

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  Jewish Coalition For Literacy

  • San Francisco Bay Area

  • Advisory Council Member

    • Sep 2013 - Present
    • San Francisco Bay Area

    Serve on Advisory Council to help with strategic planning, organizational issues, fundraising, recruitment, and ambassadorship. Also serve as literacy volunteer at Argonne Elementary where I tutor students three hours each week.

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  Self-employed

  • San Francisco, CA

  • Marketing Consultant

    • Jan 2008 - Present
    • San Francisco, CA

    Provide strategic assessments on a variety of marketing issues. Moderate focus groups, conduct quantitative research, facilitate ideation sessions and review/develop marketing communications for a diverse range of clients across many industries.

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  Children's Theater Association of San Franc...

  • San Francisco, CA

  • Actress and Marketing Advisor

    • Apr 2010 - Present
    • San Francisco, CA

    Perform in yearly musical theater productions for school age children in Bay Area. Also assist this non-profit organization as writer/editor of website and other key communications. Previously served on board of directors, heading up marketing efforts, and participated on play reading committees.

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  Jewish Community Center of San Francisco

  • United States
  • Non-profit Organizations
  • 200 - 300 Employee

  • Theater Director

    • May 2012 - May 2017

    Created annual adult talent show - What's Your Talent? - and served as director each year.

  • Theater Director

    • Jun 2014 - Jul 2015

    Launched and served as Artistic Director of Adult Community Theater Company - JCCSF Players. Successful production of "The Real Inspector Hound".

  • Board Member

    • Jun 2008 - Jun 2014

    Participated in monthly board meetings. Chair of Marketing and Arts committees, member of Finance and Fitness committees.

  • Entertainment Chair Maccabi Games

    • Jan 2008 - Aug 2009

    Chair for all evening events surrounding JCSF Maccabi Games - Opening Ceremonies, two different thematic parties for 1500 guests, VIP reception, and Closing Ceremonies.

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  Urban School, San Francisco Day School, Rosenbe...

  • San Francisco, CA

  • Volunteer Leadership Roles

    • Jun 1995 - May 2012
    • San Francisco, CA

    Chaired Urban 101 program - evening classes for parents - at Urban School in 2011/2012Chaired Nominating Committee at Urban School in 2010/2011Chaired 8th Grade Play at San Francisco Day School in 2004 and 2008Chaired Concert for Community at San Francisco Day School in 2006 and 2007Created/Direc...

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  PSL Marketing

  • San Francisco, CA

  • Vice President/Consultant

    • Jun 1994 - Dec 2008
    • San Francisco, CA

    Consulted for over 50 clients, including Fortune 500 and start-ups, across many industries - packaged goods/food/wine, software/gaming, telecommunications, e-commerce, financial services, retail/fashion, green energy, etc. Projects included strategic planning, target audience definition, creatio...

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  Musical Theater Works

  • San Francisco, CA

  • Acting Teacher

    • Sep 2001 - Jun 2004
    • San Francisco, CA

    Taught musical theater to young children and acting to older children in weekly after-school program.

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  Del Monte Foods

  • San Francisco, CA

  • Category Manager, Director of Business Development & Strategic Planning, ...

    • Dec 1990 - Apr 1994
    • San Francisco, CA

    Category Manager of Snack Cups - 1/93 to 4/94Responsible for three product lines representing 30% of company's profit. Fruit Cups - relaunched and grew line with innovative packaging, display contests, regional trade programs, and private label defense strategies. Pudding Cups - grew busines...

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  Boyle-Midway Division of American Home Products

  • New York, NY

  • Category Director, Sr. Product Manager, Product Manager, Asst. Product Manager

    • Jun 1986 - Oct 1990
    • New York, NY

    Category Director of Fabric/Floor Care and New Products - 5/89 to 10/90Set strategic direction and sales/spending objectives for $180M product line. Supervised 6 Product Managers and Assistants. For Woolite Liquid, grew volume 3% in flat category with extended use strategy, new advertising, launc...

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  Laurence, Charles, Free & Lawson

  • New York, NY

  • Senior Account Executive

    • Aug 1984 - Jun 1986
    • New York, NY

    Managed daily client contact for accounts with $30M in billings - Bristol Myers, Gorton's and Heublein. Developed creative and media strategies, coordinated commercial production, prepared business building recommendations, brand reviews, marketing plans and new product concepts.

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  Levi Strauss & Co.

  • San Francisco, CA

  • Marketing Assistant

    • May 1983 - Sep 1983
    • San Francisco, CA

    Analyzed 15 competitors in Womenswear category. Evaluated 1984 Olympic marketing promotion and wrote manual for future events.

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  Construction Industry Press

  • Silver Spring, MD

  • Assistant Publisher

    • Feb 1981 - Aug 1982
    • Silver Spring, MD

    Managed editorial, printing and direct mail marketing for 3 trade newsletters. Managed staff of 5.

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  Arena Stage

  • Washington, D.C.

  • Producer/Director Intern

    • Jun 1980 - Jan 1981
    • Washington, D.C.

    Assisted in casting, contract preparation, hiring stage crews and screening scripts. Coordinated lighting, costume set design. Located props and organized rehearsals.