Experience

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  Shutterfly

  • Minneapolis, Minnesota, United States

  • VP of Creative

    • Mar 2024 - Present
    • Minneapolis, Minnesota, United States

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  www.wearecougar.com

  • Minneapolis, Minnesota, United States

  • Creative and marketing consultant.

    • Feb 2023 - Present
    • Minneapolis, Minnesota, United States

    I work directly with clients to use creativity to solve problems and find opportunities.

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  Neli Virtual Repair

  • Advisory Board Member

    • Jan 2022 - Present

    Neli is the first virtual appliance and HVAC repair service that connects people to certified technicians via video chat. It's very cool and changing the industy. I help them grow.

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  Ellie Mental Health

  • St Paul, Minnesota, United States

  • Fractional Head of Creative

    • Mar 2023 - Mar 2024
    • St Paul, Minnesota, United States

    Established first brand positioning and creative articulation for this newly national and rapidly growing brand. This included a fresh visual identity, in-depth brand guidelines, all new advertising and social asset library as well as other brand experience points such as in clinic and merchandise. To quickly generate brand awareness for little spend, I created media-friendly brand activations that generated earned media and further "walked the talk" of the brands unique pov on mental health.

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  BBDO Minneapolis

  • Minneapolis, Minnesota, United States

  • Chief Creative Officer

    • Aug 2021 - Jan 2023
    • Minneapolis, Minnesota, United States

    Lead the creative team to create breakthrough work for our awesome brands (looking at you Skippy, Black Label Bacon, Hormel Chili, Berkshire Hathaway Home Services, Jennie-O Turkey, Dinty Moore, Hormel Pepperoni, and of course SPAM).

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  O'Keefe Reinhard & Paul

  • Chicago, Illinois

  • Chief Creative Officer

    • Oct 2019 - Sep 2020
    • Chicago, Illinois

    Helmed a creative department in the thick of covid and found creative opportunities thru the challenges. Brands included Illinois Tourism, Chili's, Illinois Lottery, Ace Hardware, Chervon and the Governor's Office of Illinois.Highlights:Worked directly with the Office of the Governor of Illinois to create their "All In Illinois" campaign supporting various initiatives from masking, to rallying behind the children and small businesses of Illinois. Created the "Middle of Everything" campaign for Illinois Tourism, including ads featuring Jane Lynch.Established a new brand ID for the Illinois Lottery and multiple campaigns that brought the fun back.

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  Colle McVoy

  • Greater Minneapolis-St. Paul Area

  • Executive Creative Director

    • Jul 2016 - Jul 2019
    • Greater Minneapolis-St. Paul Area

    Managed a department of 30 creatives as well as a team of 3 GCDs and 5 CDs. This included staffing and talent development as well as in-depth creative involvement in key projects/brand moments. A member of the Senior Leadership Team I was involved in developing agency initiatives as well as publishing and public speaking about the agency and the industry.Key Projects: Oversaw the global brand launch of Invisalign - this included development of a new brand ID and global implementation and guidelines, creative for multiple audiences, launch of the brands first retail stores and overall integration of the brand idea across the organization. Worked with the organization on long range business model/experience planning. Launched a new women's fishing initiative for the Recreational Boating and Fishing Foundation and created their first foray into experiential - a traveling pop-up bait shop/fishing experience. Created a new brand idea for Associated Bank, to compete with the multinationals, differentiate with consumers and give the organization a brand North Star. Executive creative oversight over accounts including Associated Bank, Recreational Boating and Fishing Foundation, Children’s Hospital and Cub Cadet.

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  BBH New York

  • NYC

  • Executive Creative Director

    • Feb 2012 - Feb 2016
    • NYC

    Oversaw:Vaseline - Global Creative Director. Launched a new global positioning (the first for the brand). Creative oversight and coordination of the work from 4 BBH global offices as well as partner offices. Created Vaseline's first CSR program - "The Healing Project," which partnered Vaseline with NGO Direct Relief and funded and supplied medical missions to areas of crisis and conflict. This won a silver Effie and was written about in the Harvard Business Review as an example of social purpose done well. Newell Rubbermaid brands (Graco, Calphalon, Goody, Rubbermaid)Achieved huge YOY results for Graco. Established first social work for Goody which was picked up dozens of media outlets, getting this brand back into culture. The Guardian

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  Me

  • Freelance creative director/copywriter

    • Jun 2010 - Mar 2012

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  J. Walter Thompson Worldwide

  • New York, New York, United States

  • Creative Director

    • Jul 2008 - Jul 2010
    • New York, New York, United States

    CD JWT's Nestle Brands - Stouffers, Toll House, Skinny Cow.Launched the "Let's Fix Dinner" campaign for Stouffers and "Bake some love" for Toll House.

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  Me

  • freelance CD/Copywriter

    • 2005 - Jul 2008

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  Cliff Freeman & Partners

  • New York, New York, United States

  • Vice President, Associate Creative Director

    • 2002 - 2005
    • New York, New York, United States

    Created DSW's first national campaign. Launched the brand in NYC. Won Sports Authority.Fox Sports is fun to work on.

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  Merkley + Partners

  • New York, New York, United States

  • senior copywriter

    • 1997 - 2002
    • New York, New York, United States

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  Weiss Whitten Stagliano

  • New York, New York, United States

  • Junior Copywriter

    • Aug 1994 - Dec 1996
    • New York, New York, United States