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LF

Laura Feder

Owner at Self Employed
Intro Book
Marketing expert with 15+ years of experience in integrated marketing, advertising, and sales.
  • Claim this Profile
Location
Westport, Connecticut, United States, US
Skills
  • Integrated Marketing
  • Advertising
  • Trade Shows
  • Sales
  • New Business Development
  • Show all
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Bio

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Laura Feder is a seasoned marketing professional with extensive experience in integrated marketing, advertising, and sales. She has held various leadership roles in companies such as New Parent Media, Primedia, and Meredith, and has a strong background in managing territory sales and developing new business partnerships. Additionally, she is a certified instructor in Shake Your Soul®: The Yoga of Dance. With a strong educational foundation from Florida State University, Laura has honed her skills in marketing strategy, customer insight, and public relations. She is well-versed in trade shows, mobile marketing, and publications, and has a proven track record of success in driving revenue growth and expanding client bases. As a self-employed consultant, Laura has worked with small businesses and non-profits, leveraging her expertise to drive marketing and advertising efforts.

Experience

  • Self Employed
    • Owner
      • 2016 - Present

      Advertising and Marketing consultant for small business and non-profits. Certified Instructor Shake Your Soul®: The Yoga of Dance

  • New Parent Media
    • Sr. Vice President, Advertising
      • 1999 - 2014

      • Member of launch team for three national magazines.• Responsible for New York, Southeast and West Coast territories.• Top producer with consistent increases in revenue of 15-19% per year.• Broke endemic and non-endemic business throughout the country, including Beech-Nut, Schering-Plough, Gerber, Nestle, Warner Brothers, Nioxin.

  • Primedia
    • Advertising Manager, American Baby Group
      • 1996 - 1998

      • Responsible for $6 million territory encompassing three publications and two sampling programs.• Clients included Proctor &Gamble, Schering-Plough, Colgate-Palmolive, American Home Products.• Exceeded revenue quota by 17% first year. Increased P&G revenue by 20%, American Home 16%, Schering-Plough 55%.• New accounts broken include Benjamin Moore, Childrens Advil, Downy, Hanes.

  • Meredith
    • Advertising Manager, Home Garden Magazine
      • 1994 - 1996

      • Member of launch team for national garden lifestyle magazine.• Top sales producer and senior sales representative.• Broke fashion, watch and tabletop categories including Tag Heuer, Woolrich, Geiger, Colombian Coffee, Pfaltzgraff, Orrefors – the only garden magazine to carry these accounts, and the majority representing new business to Meredith Corporation.Other accounts broken: Benjamin Moore Minwax, Trex, Schering-Plough.Territory: New York, New England, Pennsylvania, Mid Atlantic and Southeast.

  • Metro Magazines
    • Account Manager
      • 1984 - 1994

      • Senior sales representative in NY, NJ and PA for network of 18 top city and regional magazines targeted to upscale consumer audiences.• Developed and maintained new business accounts in retail, fashion, beauty, home furnishings, food and travel categories.• Leader in national sales for Texas Homes shelter trade magazine. From 1985 – 1987, sole New York responsibility for all home furnishing trade sales for Texas Homes.

Education

  • Florida State University

Suggested Services

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Industry Focus. “Marketing and Advertising”

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