Experience

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  Catholic Relief Services

  • United States
  • Non-profit Organizations
  • 700 & Above Employee

  • Director of Annual Giving

    • Jul 2018 - Present

    • Director for all fundraising programs that solicit gifts from individuals giving up to $5K annually.• Manage a $14.4M budget with an expected revenue goal of $74M. Develop cost-cutting strategies and propose budget reallocation where necessary.• Develop strategies for the identification, solicitation, and stewardship of individuals giving through direct response channels to expand and diversify the donor base (younger donors, Hispanic donors.)• Analyze results to optimize the donor experience for increased retention and upgraded lifetime value. Set fundraising goals, objectives, action plans and related metrics to achieve revenue targets. • Lead cross-divisional initiatives with U.S. audience-facing departments (Mission & Mobilization, Marketing & Communications) to identify collaborative opportunities with donors, advocates, and supporters.• Examine analytics reports, emerging fundraising trends, market research and case studies. Steadily employ relevant findings into our campaigns.

  • Senior Manager of Digital and Community Giving

    • May 2006 - Jun 2018

    • Rose through the ranks holding increasingly vital positions over the first 11 years of employment: ePhilanthropy Specialist, Digital Giving Manager, Senior Manager of Digital & Community Giving• Developed and implemented the inaugural strategy for online fundraising, as well as launched CRS’ Facebook and Twitter accounts and founded the agency’s social media strategy.• Together with a team, was responsible for raising revenue online through effective email, SMS, and digital ad campaigns, which led to double digit increases of online revenue each year from 2007. • Managed Community Giving program to mobilize both peer-to-peer and event-based fundraisers.

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  University of KwaZulu-Natal

  • Marketing Consultant

    • Jun 2003 - Apr 2004

    •Within the Nelson R. Mandela School of Medicine, functioned as the Publications Liaison Officer for the Enhancing Care Initiative, a Harvard AIDS Institute-funded program. Responsible for the editing and production of training manuals developed in response of the HIV/AIDS pandemic in South Africa. Synchronized work efforts between the School of Medicine, SA Department of Health, Centre for Rural Health and the Mother to Child Health Group. •For the Health Economic and HIV/AIDS Research Division (HEARD) of UKZN I executed a Brand Exploratory and developed a framework from which a brand communications plan could be formulated•Worked in the Culture, Communications and Media Studies Department as Copy Editor on their academic journal, Critical Arts•For the activist group Treatment Action Campaign (TAC UKZN), developed campaigns to raise AIDS awareness and to direct staff and students where to get tested and treated

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  Kanter Intenational

  • Account Director

    • Aug 2001 - May 2003

    •Built strong, long-term relationships, serving as the liaison between the client and the creative and interactive teams of the agency.•Provided strategic direction, account planning, and managed the work of the creative and interactive teams ensuring that all work was on message and consistent with client’s brand, image and goals.•Adept at meeting deadlines and budget constraints, as well as managing personalities and client expectations.•Experienced in marketing concepts, strategies, practices and procedures and used these competencies to effectively guide successful campaigns.•Mentored junior-level Account Executives. Through weekly meetings and day-to-day interaction I worked with her on problem solving, project management, superior client service and employing basic advertising and marketing principles.

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  eNeighborhoods/iPlace

  • E-mail Marketing Manager

    • 2000 - 2001

    This position was held at a now-defunct dotcom in the very early days of "permission marketing". I created targeted e-mail campaigns, newsletters and affiliate marketing opportunities.

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  CityPaper

  • Senior Account Manager

    • 1994 - 2000

    Advertising sales, ad copywriter and layout designer.