Bio
Experience
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Principal
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Laura Duffy and Associates
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950 Watertown Street, Suite 4, West Newton, MA 02465
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Principal
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Jun 1994 - Present
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950 Watertown Street, Suite 4, West Newton, MA 02465
Perform a range of communications services, including creating marketing materials, annual reports, donor reports, community newsletters and fundraising materials.Develop communications strategy and materials to launch new companies, practices and clinical programs.Write articles for professional and lay audiences on a range of medical topics, from research and technology to clinical programs and policy issues.Work with development staff to create effective case statements, newsletters and brochures that support fundraising efforts.Work closely with senior leadership on preparation of speeches, letters and articles.
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Harvard Community Health Plan
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Brookline, MA
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Director of Corporate Communications
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Feb 1992 - Oct 1993
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Brookline, MA
Coordinated development of new materials for prospective and current members, including quarterly newsletter on preventive healthcare mailed to more than 300,000 homes in New England.Played key role in communicating the five-year strategic plan throughout the organization.Reorganized design/production operations in Brookline and Providence, RI, offices and established desktop publishing to streamline processes and decrease costs.
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Brigham and Women's Hospital
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Boston, MA
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Assistant Director, Public Affairs
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Oct 1987 - Dec 1991
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Boston, MA
Counseled senior management on communications issues including building support for hospital policies, managing relationships with key audiences and neutralizing negative press coverage.Responsible for concept and content of annual reports, research reports, magazines and newsletters, fundraising materials, employee communications and patient literature.Managed opening of successful Ambulatory Center in Chestnut Hill; organized open house and coordinated direct marketing and advertising campaign.Directed eight-member staff, including design/production team, writers and archives director.
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Education
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University of Massachusetts Dartmouth
Bachelor's degree, English
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