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Laura Brown is a seasoned marketing professional with 20+ years of experience in public relations, marketing, and communications. She holds a Master of Arts in Communication Management-Public Relations and Stakeholder Relations Focus from Emerson College and a Certificate in Nonprofit Management and Leadership from Louisiana State University in Shreveport. She has worked in various roles, including Marketing Manager, Marketing Project Manager, Public Relations Analyst, and Marketing Assistant/Office Administrator.

Experience

    • Senior Marketing Manager

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Senior Marketing Manager
      • Mar 2023 - Present

    • Marketing Manager
      • Aug 2018 - Mar 2023

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Project Manager
      • Nov 2016 - Aug 2018

      • Manage all healthcare related marketing efforts for Connective DX• Supervise the creation and distribution of the Hospital Digital Experience Index • Write and distribute press releases for Connective DX projects, new hires, and other client work• Create and publish multiple blog posts and other content to the Connective DX website and blog properties• Work with the sales and marketing team to create and manage sales campaigns within Salesforce • Manage several email campaigns related to ongoing marketing efforts• Draft and submit entries for client projects to numerous industry awards • Craft and post messages to the Connective DX various social networks including Twitter, Facebook, LinkedIn, etc.• Curate content for and distribute Connective Thinking, the Connective DX monthly email newsletter• Assist in planning multiple Connective DX hosted events throughout the year including the Connective DX sponsored two day experience design Delight Conference in Portland, OR

    • Marketing and Communications Specialist
      • May 2013 - Nov 2016

      • Write and distribute press releases for Connective DX projects, new hires, and other client work• Create and publish multiple blog posts and other content to the Connective DX website and blog properties• Work with the sales and marketing team to create and manage sales campaigns within Salesforce • Manage several email campaigns related to on going marketing efforts• Draft and submit entries for client projects to numerous industry awards • Craft and post messages to the Connective DX various social networks including Twitter, Facebook, LinkedIn, etc.• Curate content for and distribute Connective Thinking, the Connective DX monthly email newsletter• Assist in planning multiple Connective DX hosted events throughout the year including the Connective DX sponsored two day experience design Delight Conference in Portland, OR

    • Marketing Assistant/Office Administrator
      • Jan 2012 - May 2013

      • Write press releases, blog posts and other content that I then upload to the company website• Assist in applying for various awards and speaking engagements at conferences and events• Organize and plan events for the office including Open House Party, Volunteering Opportunities, Team Bonding Activities• Perform various office tasks such as answering the phone, ordering supplies, scheduling events, etc.

  • Emerson College
    • Emerson College
    • Marketing Collateral Assistant for ArtsEmerson
      • Apr 2012 - Sep 2012
      • Emerson College

      • Distributed marketing collateral to various local businesses including restaurants, hotels, and other venues. • Managed and updated multiple inventory and location spread sheets. • Researched for different projects as they were assigned.• Assisted ushers at ArtsEmerson theaters with packaging and organizing playbills and other collateral material.

  • Garvey Communication Associates Inc.
    • Springfield, Massachusetts Area
    • Public Relations Analyst
      • Sep 2010 - Dec 2011
      • Springfield, Massachusetts Area

      • Managed social media monitoring and measurement for clients• Supported all public relations efforts by writing and editing Search Engine Optimized (SEO) and Social Media Optimized (SMO) media advisories• Coordinated dissemination strategies that target traditional and new media, including social media platforms such as Facebook, Twitter, YouTube, Flickr, Google+, etc.• Tracked results of public relations efforts and brand mentions and reported back to client• Researched and tested over 30 search and social monitoring platforms such as Radian 6 and Alterian SM2• Supervised the social media assistant

  • Sports World
    • East Windsor, Connecticut
    • Staff Associate and Alternate Camp Director
      • Nov 2004 - Oct 2010
      • East Windsor, Connecticut

      • Maintained the website and data entry• Facilitated events and rentals and processed customer reservations • Coordinated daily activities and supervised camp counselors

  • AmeriCorps NCCC
    • Vinton, Iowa
    • AmeriCorps NCCC (National Civilian Community Corps) Member-Media Representative
      • Oct 2009 - Aug 2010
      • Vinton, Iowa

      Selected to serve in communities in the North Central region of the US and the Gulf Coast with a diverse team of 10 Corps Members, ages 18-24 through numerous projects focusing on natural and other disasters, infrastructure improvement, environmental stewardship and conservation, and urban and rural development. • Projects Included: Project Homecoming-New Orleans, LA, Crossroads for Youth-Oxford, MI, Habitat for Humanity-Mobile, AL, City of Dubuque-Dubuque, IA, Vinton Parks & Recreation-Vinton, IA, Upper Souris National Wildlife Refuge-Berthold, ND • Arranged and organized for my team to participate in independent service projects at non-profit organizations • Wrote press releases, PSAs, and hometowners • Contacted various local media outlets to get coverage about NCCC • Awards Received: The President’s Volunteer Service Award, The Congressional Award (Bronze), Team Motivator Award, and Corp Member of the Round, twice

    • United States
    • Higher Education
    • 700 & Above Employee
    • Resident Staff Assistant and Resident Assistant
      • Aug 2006 - May 2009

      • Acted as a liaison between the Resident Director and Resident Assistants • Attended and assisted in running weekly staff meetings with other Resident Assistants• Performed all the duties of a Resident Assistant and organize programming databases• Planned and supervised monthly student wellness programs for residents• Enforced the community standards and provided residents with current campus information

    • Library Catalog Office Assistant
      • Jan 2006 - May 2009

      • Processed and installed security devices for new library resources

    • Phonathon Caller-Alumni Office
      • Sep 2005 - May 2009

      • Contacted alumni to solicit donations for scholarships and other student activities

    • Student Recruitment Officer-Intern (Center for Nonprofit Managment)
      • Aug 2008 - Dec 2008

      • Engaged in activities to increase enrollment through the Catholic Schools Recruitment Initiative • Created materials to improve St. Tarcisius School's marketing campaign and website in Joomla• Communicated with school Principal and Center supervisor to provide them with project updates

    • SURE Program Research Assistant
      • May 2008 - Jul 2008

      • Selected for research project to code movies for violence and nudity • Reviewed literature on media violence and adolescents for presentation

  • Future Publishing
    • London, United Kingdom
    • Intern
      • Jan 2008 - Apr 2008
      • London, United Kingdom

      • Communicated with public relations agencies to order product samples for photo shoots• Wrote articles about new workouts and product reviews, resulting in multiple published texts• Completed a history class at the University of London-Birkbeck College

Education

  • 2012 - 2013
    Emerson College
    Master of Arts, Communication Management-Public Relations and Stakeholder Relations Focus
  • 2010 - 2011
    Louisiana State University in Shreveport
    Certificate, National Certification in Nonprofit Management and Leadership
  • 2005 - 2009
    Stonehill College
    Bachelor of Arts, Major: Communications | Minor: Journalism
  • 2001 - 2005
    Longmeadow High School

Suggested Services

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Industry Focus. “Public Relations and Communications.”

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