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LB

Laura Berman

VP Sales, Strategic Accounts at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">KleerMail</span>
Intro Book
Seasoned marketing executive delivering results-driven marketing strategies.
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Location
North Foxborough, Massachusetts, Unit...
Skills
  • Direct Marketing
  • Lead Generation
  • Integrated Marketing
  • Direct Mail
  • Database Marketing
  • Show all
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Bio

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Topline AI
Laura Berman is a seasoned marketing professional with 30+ years of experience in direct marketing, lead generation, and integrated marketing. She has held leadership roles at companies such as KleerMail, City Publications North Shore, and Protocol Marketing, where she developed and executed marketing strategies for clients across various industries. Laura's expertise spans direct marketing, database marketing, lead management, demand generation, account management, B2B marketing, and digital marketing.

Experience

  • KleerMail
    • Greater Boston Area
    • VP Sales, Strategic Accounts
      • Jul 2011 - Oct 2013
      • Greater Boston Area

      Laura joined this start-up to define the Sales team&#39;s strategy and lead its efforts to bring the KleerMail offering to market. Building on her practice of aligning business objectives with profitable marketing solutions, Laura focuses on ensuring that each KleerMail client realizes the total...

  • City Publications North Shore
    • Northern MA, New Hampshire
    • Publisher/Owner
      • 2010 - 2010
      • Northern MA, New Hampshire

      Laura launched and managed the New Hampshire & Northern Massachusetts headquarters for City Publications, a lead generation and marketing solutions company. Laura guided her clients integrated marketing activities to ensure their success.

  • Protocol Marketing
    • Boston
    • VP Sales
      • 2001 - 2009
      • Boston

      Laura provided strategic insights and forged solutions for clients to meet their marketing objectives. Laura directed the business development efforts and marketing campaigns for major client accounts including Henkel, Swarovski, Microsoft, Nationwide Insurance and PerkinElmer and the expansion ...

  • Dickinson Direct
    • Director of New Business Development
      • Apr 1989 - Dec 2000

      Laura developed and expanded integrated direct marketing offerings to both regional and national clients.

  • Pitney Bowes
    • New England
    • Sales Representative
      • 1986 - 1989
      • New England

      Provided sales initiative in direct marketing venture for Pitney Bowes as a full service direct marketing agency. Established new client relationships and expansion of new division.

Education

  • Fairleigh Dickinson University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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