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Bio

I am an Industrial Designer specializing in UX/UI, product design, and digital experiences that seamlessly blend functionality and aesthetics. My expertise includes user research, information architecture, wireframing, and design systems, ensuring intuitive and engaging interfaces. Additionally, I have led marketing campaigns focused on user engagement and retention. With a problem-solving mindset and a user-centered approach, I bring creativity and efficiency to every project.

Experience

    • Colombia
    • Software Development
    • 1 - 100 Employee
    • UX/UI Designer
      • 2024 - 2025

      🔹UX/UI Project Development: Designed functional and visually appealing interfaces for applications and digital platforms, ensuring a smooth and intuitive user experience.
      🔹 Digital & Print Graphic Design: Created banners and graphic elements tailored for different formats, aligning with each client’s brand identity.
      🔹 User Experience Optimization: Developed wireframes, user flows, and interactive prototypes to enhance navigation and accessibility.
      🔹 Collaboration with Clients & Teams: Worked

    • Colombia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • UX/UI Designer
      • 2022 - 2024

      🔹 Leading user research process (scripts, interviews, results analysis, affinity diagrams, and empathy maps).
      🔹Using UX tools to identify market needs and opportunities (Benchmark, journey maps, trend maps, and needs matrix).
      🔹Developing information architectures and user flows.
      🔹 Designing wireframes and sketches that allowed rapid iteration of solutions.
      🔹 Applying graphic styles and design systems in application and platform flows.
      🔹 Leading innovation projects with artificial intellig

    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • Marketing and Management Leader
      • 2022 - 2022

      🔹 Design of advertising graphic pieces for forums, talks, and events, and creation of digital content for the Marketing Zone platforms.
      🔹 Comprehensive design management and logistical coordination of the 9th edition of the "Summas" event and the "Inspira Market" workshop, aimed at businesspeople, entrepreneurs, and university students.
      🔹 Leading the creation and management of the socialization space, fostering student participation.

Education

  • 2017 - 2022
    Universidad ICESI
    Industrial Designer, Design and Engineering

Services

Industry Focus. “Software Development”

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