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Lata Mishra is a seasoned digital media professional with 10+ years of experience in full-stack web development, video production, and content strategy. She has worked with top companies in India, including Groot Business Solution Pvt. Ltd., Manav Seva Sansthan 'SEVA', DigiVive Services Pvt Ltd, Media Matrix Worldwide Ltd - India, Infotel Group Pvt Ltd, and Oglacs Software Pvt.Ltd. She holds a Master of Computer Applications (MCA) degree from the Institute Of Technology & Management.

Experience

    • Manager(Motion Graphics & Video Editor)
      • May 2022 - Present
      • Hyderabad, Dubai

      • Collaborate with the marketing team to develop and execute creative concepts and ideas for visual content across multiple platforms• Create and design a wide range of visual assets, including social media graphics, web graphics, infographics, video content, and other marketing materials.• Develop the overall layout and production design for website, advertisements, social media posting, brand building, brochures, magazines, and corporate reports.• Edit raw video footage and add effects/elements to enhance motion graphics.• Creating PPTs and PDFs for brand promotions, case studies and other resources.• Produce high-quality motion graphics and animations using industry-standard software such as Adobe after Effects, and Premiere Pro.• Design and create storyboards and info graphics.• Design poster and banner.• Design animation and motion graphics.• Create Images that identity a product or convey a message.• Develop graphics for Social Media Posts, Banners, product illustrations, logos, and websites etc. • Strong Knowledge of CANVA.

    • Manager(Graphics)
      • Dec 2018 - Feb 2022
      • India

       Meeting clients to discuss their needs, objectives and budgets. Designing and creating a wide variety of graphic art and promotional material. Producing designs for both internal and external communications. Involving customersin the design process. Creating integrated design projects across both online and offline outputs. Developing design briefs. Explaining design concepts and ideas to clients and colleagues. Coordinating multiple publishing projects. Commissioning illustrators and photographers. Providing graphical support for Blogs, websites and social media. Working on presentations, leaflets, trade-marks, marketing materials and bannerdesigns. Producing accurate and high-quality design work. Designing posters banners and flex in Photoshop and Coral draw. Prepare designs and documents using Adobe PageMaker. Design Newsletter, IC, Cover page and visiting card. Daily-to-daily post on social media Website management. Making promotional videos.

  • DigiVive Services Pvt Ltd
    • Gurugram, Haryana, India
    • Assistant Manager (Website Operation, Strategies, and Graphics)
      • Apr 2015 - Nov 2018
      • Gurugram, Haryana, India

      • Graphics: - Posters, icons, banners, background, Wallpaper, all size images.• Successfully manage and coordinate graphic design projects from concept through completion. Work closely with clients to create vision, conceive designs, and consistently meet deadlines and requirements. • Effectively build, motivate, and direct design and production teams. Coordinate freelance designers, consultants and vendors to meet all project requirements. • Create and conduct highly persuasive sales and marketing presentations. • Expertly convert features to benefits to achieve client objectives. • CMS Management: Manage video CMS database and update daily/weekly episodic images and metadata.• Managing content & Product lifecycle of all the Video on Demand apps by proper asset placement, pricing and delivery.• Making one minute viral videos for promotion.• Managing the programming team to deliver high demand VOD program schedules on a Weekly/Monthly basis.• Managing Content partner relationship for our Video On Demand services/Live TV.• Deployment for Mobile TV & Spotlight.• Collaborate with marketing and product team to support our website design, app and content marketing (blog, social media assets, and more)• Content Management: - Video Content Handling, Video Content Development, Video Content Editing For Mobile Applications.• Planning monthly event calendar for maximum monetization through promotion. • Complete complex deep dives highlighting how customers are viewing, specific categories of video content.• Managing better quality videos and images on regular basis.• Creating VOD & Replay TV Meta Data of all active Content Sheet. Maintaining Synopsis, Duration, Snapshots, and Broadcaster Details of all active content.

    • Sr.Video And Graphics Designer
      • Mar 2012 - Mar 2015
      • Gurgaon, India

       Content Management:- Video Content Handling,Video Content Development,Content Editing,Video Editing For Mobile Applications(NexGTv, Airtel Pocket TV) Write synopsis of all Contents(Movies,VOD,Replay Assests). Fulfill the requirement of different operator MTNL, Tata Docomo, Reliance, Huwai, Vodafone, Idea, Airtel. Mobile Application Testing:- Replay,VOD,Live Channels. Mobile Handset Testing. Planning For Video Content updation weekly,monthly. Editing Of IPL Match (Highlights,Sixer,Four,Replay,Howzzat,IPL Moments). Weekly Update EPG Guide of all Zones Channel for promotion. Releasing Content Calender on month basis. Editing Video Content of Replay TV(Colors,MTV,Star Plus,Channel V,Life OK,India TV Special). Editing Of VOD content (Devotional,Movies,Sports,Replay,Entertainment) Convert Video File Into Different Format(3GP,MP4,MPEG,MPEG2,AVI,MP3 etc..)

    • Engineer
      • Apr 2011 - Apr 2012
      • Gurgaon, India

      Mobile Testing ,Content TestingContent Development,Content Management,Content HandlingContent Upload and Update on the FTP, Client Servicing -Managing and fulfilling requirements of Operator.Provide contents for MTNL,Tata Docomo,Reliance,MTS,Idea.3G VIVR, VOD, Mobile TV.Editing Video Content of Replay TV(Colors,MTV,Star Plus,Channel V,Life OK,India TV Special).Editing Of VOD content (Devotional,Movies,Sports,Replay,Entertainment)Convert Video File Into Different Format(3GP,MP4,MPEG,MPEG2,AVI,MP3 etc..)

  • Oglacs Software Pvt.Ltd
    • New Delhi Area, India
    • Engineer
      • Oct 2010 - Mar 2011
      • New Delhi Area, India

      On Page – Optimization:- Keyword Research & Analysis, Title, meta and alt tag creation, Content Optimization, Link Structure defining,Keyword density, Various Report from google analytics and other worksOFF Page – Optimization:Directory Submission, Article Submission, Link Building, Search Engine Submission, Social Bookmarking, Rss Submission, Classifieds ads posting, Press Release Submission, Groups Submission, Forum Posting, Blogs Creation and promotion and other activities.

Education

  • 2007 - 2010
    Institute Of Technology & Management
    Master of Computer Applications (MCA), A+

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