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Lata Giri profile image

Lata Giri

Head-HR, VAS & Digital Marketing at Prratham Infosoft (P) Ltd.
Intro Book
Lata Giri is a seasoned HR professional with 16 years of experience in VAS, Digital/Social Media Marketing, and HR Services, holding an MBA degree from Indira Gandhi National Open University.
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Location
Chandigarh, India, IN
Languages
  • English Full professional proficiency
  • Hindi Full professional proficiency
Skills
  • Human Resources
  • Hris
  • Crm
  • Telecommunications
  • Team Management
  • Show all
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Bio

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Lata Giri is a seasoned executive with extensive experience in Human Resources, leading PAN India and Overseas for VAS, Digital/Social Media Marketing, and HR Services for various IT start-ups. As Head-HR at Prratham Infosoft (P) Ltd., she successfully managed affiliates business for telecom operators worldwide, driving product life cycles, revenue enhancement, and engagement matrices. A holder of an MBA from Indira Gandhi National Open University, Lata brings a rich background in entertainment content acquisition, distribution, and business development, with expertise in strategic alliances, deal negotiation, and leadership.

Experience

  • Prratham Infosoft (P) Ltd.
    • Chandigarh Area, India
    • Head-HR, VAS & Digital Marketing
      • Jan 2008 - Present
      • Chandigarh Area, India

      Heading PAN India and Overseas for VAS, Digital/Social Media Marketing/ HR Services for Various IT Start ups. Managing Affiliates Business for Telecom Operators (WorldWide ) . Managing–Product Life Cycle from strategic Planning Product & Revenue Enhancement, Engagement matrix & Churn Management process.Having rich experience in Entertainment Content Acquisition(video, film, TV and music content) & Distribution of acquired content on WEB/ WAP/ IVR/ DTH/ DEVICES etc., Business Development/ Strategic Alliances, Deal Negotiation, Leadership, Market Research, Content gap analysis and Partner Management throughout my career.Looking after international markets for content and business development/strategic alliances and that included acquisition and distribution of foreign language content too including Indian regional Contents.

  • Essex Farms (P) Ltd.
    • Chandigarh, India
    • Marketing Coordinator-CII & PCA
      • 1996 - 2007
      • Chandigarh, India

Education

  • 1990 - 2003
    Indira Gandhi National Open University
    Master of Business Administration (MBA), HR
  • 1985 - 1988
    Kendriya Vidyalaya
    Schooling till 12th

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