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Here is the polished third-person bio: Lars Rudkjøbing is a seasoned executive with 19 years of experience in international sales, strategy, and business development. As a native Danish speaker with full professional proficiency in English and German, he has successfully navigated the global market, driving business growth and partnerships across Scandinavia, Eastern Europe, and beyond. Lars holds a range of executive education certifications from INSEAD, including the Blue Ocean Strategy, Leading Digital Marketing Strategy, and Executive Management Programme. He is currently based in Ho Chi Minh City, Vietnam, where he continues to drive business success as the Group CCO of ScanCom International A/S.

Experience

    • Denmark
    • Furniture and Home Furnishings Manufacturing
    • 300 - 400 Employee
    • Group CCO - Chief Commercial Officer
      • Sep 2023 - Present

      Responsible for following areas;- Design & Innovation- Group Communication - Group Marketing & Marketing Production - Product & Category Management - Business Development - Demand Planning- Logistics & Warehousing- Global Order Center - Global Sales- Partner & Key Account Management Member of the Global Management Group

    • Group CBDO - Chief Business Development Officer
      • Mar 2020 - Sep 2023

      Responsible for following areas;- Commercial Division - Design & Innovation- Communication - Technical Department & RD - Demand Planning, Logistics, Warehousing & Global Order Center - Group Digitalization Member of the Global Management Group (GMG)

    • Chief Business & Sales Officer (Group CBSO)
      • Jun 2017 - Mar 2020

      General Management

    • Director, Group Business Development & International Sales
      • Sep 2015 - Mar 2020

      General Management

    • Director, Group Business Development & International Sales
      • Nov 2014 - Aug 2015

      General Management

    • International Sales Director
      • Jul 2011 - Nov 2014

      Responsible for strategic market B-t-B activities, within the outdoor furniture, textiles, accessories and maintenance products. Market coverage is; Scandinavia, Eastern Europe, France, Spain, Greece, Portugal, South America and BRIC countries. In addition working with strategic Major accounts which have market presence World Wide.Key function is to maintain and develop businesses with Key Accounts, Partner Sales and Relationship Management. Execution of Business Development on both tactic and strategic level. Responsible for cost and sales budget, KPI control in sales and operations.Responsible for driving the business intelligence function. Acts as a link between clients– company business developments - supply chain and manufacturing. Introduction and execution of after sales service and customer training projects, for partners and major European retailers.Provides strategic support to various Group Commercial projects.Head of Commercial Steering and Business Develoment Group, with focus on strategic development, case studies and analysis function linked to business development and with financial documentation . Head of the operational order management team with 10 people, placed in Vietnam, and managing the commercial team in Denmark. Responsible for Human resource projects, with trainee programs, development and improvements projects with focus on the Vietnamese organization.

    • Scandinavian Sales Director
      • Aug 2010 - Jun 2011

      Responsible for strategic market B-t-B activities, within the outdoor furniture, textiles, accessories and maintenance products. Market coverage is; Scandinavia and Eastern Europe. Key function is to maintain and develop businesses with Key Accounts, Partner Sales and Relationship Management. Execution of Business Development on both tactic and strategic level. Responsible for cost and sales budget, KPI control in sales and operations.Introduction and execution of after sales service and customer training projects, for partners and major European retailers.Provides strategic support to various Group Commercial projects.Head of managing the commercial team in Denmark.

    • Group Sales & IOC Director
      • Sep 2008 - Aug 2010

      Responsible for strategic market B-t-B activities, within the outdoor furniture, textiles, accessories and maintenance products. Market coverage is; Scandinavia, Eastern Europe, France, Spain, Greece, Portugal, Chile, Peru and BRIC countries. In addition working with Major accounts which have market presence World Wide. Key function is to maintain and develop businesses with Key Accounts, Partner Sales and Relationship Management. Execution of Business Development on both tactic and strategic level. Responsible for cost and sales budget, KPI control in sales and operations.Responsible for implementation of business intelligence function. Acts as a link between clients– company business developments - supply chain and manufacturing. Introduction and execution of after sales service and customer training projects, for partners and major European retailers.Provides strategic support to various Group Commercial projects.Head of managing the commercial team in Denmark. Head of operational order management team with 40 people.Responsible for Human resource projects, development and improvements projects with focus on the Vietnamese organization.

    • Sales Director, Nordic & Eastern Europe
      • Sep 2004 - Sep 2008

      Responsible for strategic market B-t-B activities, within the outdoor furniture, textiles, accessories and maintenance products. Market coverage is; Scandinavia and Eastern Europe. Key function is to maintain and develop businesses with Key Accounts, Partner Sales and Relationship Management. Execution of Business Development on both tactic and strategic level. Responsible for cost and sales budget, KPI control in sales and operations.Introduction and execution of after sales service and customer training projects, for partners and major European retailers.Provides strategic support to various Group Commercial projects.Head of managing the commercial team in Denmark.

  • DAH A/S
    • Denmark
    • Sales Director & Partner
      • Jul 2000 - Dec 2003
      • Denmark

      Responsible for commercial market activities in Europe, key market Germany within the automotive business. Developed partner sales platform, and were responsible for marketing and relationship management. Driving vendors through purchasing function, and responsible for setting up partner vendor agreements. Responsible for establishing operation and supply structure, and development of organization and administration.

    • Sales Manager & Executive Assistant
      • Dec 1997 - Jun 2000
      • Denmark

      Reported direct to the Group Commercial Director, and key function was OEM and Partner sales in the agriculture machine industry with geographical coverage in EMEA with exception of Scandinavia. Driver on group commercial projects, to secure implementation through close cooperation with company supply chain and sales divisions, through own reps and partners. Assist and support the group commercial management on marketing, communication and various tasks.

Education

  • 2023 - 2023
    INSEAD
    Blue Ocean Strategy
  • 2021 - 2021
    INSEAD
    LDMS - Leading Digital Marketing Strategy
  • 2018 - 2021
    INSEAD
    Certificate in Global Management
  • 2020 - 2020
    INSEAD
    Digital Transformation & Global Innovation, Executive Management Programme
  • 2019 - 2019
    INSEAD
    AVIRA Executive Management Programme(Awareness, Vision, Imagination, Role, Action)
  • 2015 - 2016
    INSEAD
    Executive Management Programme
  • 2012 - 2013
    AVT Business School
    Master Class
  • 2011 - 2012
    AVT Business School
    CBA, Business Administration
  • 2008 - 2008
    Marketwatch
    Emotional intelligence diagnostic (EI) & Personal development
  • 2006 - 2007
    Marketwatch - centre for negotiation
    Master of negotiation
  • 1993 - 1995
    Ringsted Business School
    Wholesale business deg., Supply chain, sales management, purchasing, business cases
  • 1992 - 1993
    Køge Business School

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Industry Focus. “Furniture and Home Furnishings Manufacturing”

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