Experience

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  The Larry Smith Company

  • Penn Valley, CA

  • Principal

    • 1985 - Present
    • Penn Valley, CA

    I’m a consultant. My focus is organization effectiveness. I’ve guided my clients to success in the marketplace for 30 years. Helping CEOs and management teams create and sustain cultures of high performance and "I wrote a book about how to do it".

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  Dancer Fitzgerald Sample Advertising

  • San Francisco Bay Area

  • Executve Vice President

    • 1975 - 1985
    • San Francisco Bay Area

    Executive Vice President of Dancer, Fitzgerald, Sample Advertising’s San Francisco office in the early 1980s where he shared administrative and client service duties. He headed the new business solicitation and training activities of that agency. His clients benefited from extensive experience in...

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  Swanson & Associates

  • Golden Valley, MN

  • Executive Vice President

    • 1969 - 1975
    • Golden Valley, MN

    Directed marketing and client services for a new product “think-tank,” Swanson & Associates, based in his hometown of Minneapolis. This organization utilized a unique interdisciplinary approach to new product development working successfully for clients such as Borden’s, General Mills, Star K...