Okay, let’s tackle this. So Larry has 122 years of experience, which is, like, an eternity. He’s been self-employed, which means he’s his own boss, but he’s also been in management roles. That’s a unique combination. Skills like leadership, sales, and customer service are valuable, but they’re not as in-demand as they used to be. Considering his longevity and self-employment, I’d estimate his rate to be on the lower side. Maybe around $50–$100 per hour? But then again, he’s been doing this for so long, maybe he’s figured out a way to make it work. Some executive coaches might charge $200–$300 per hour, but Larry’s experience is, like, on a whole different level. I’ll estimate around $75.