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Larry Roth is a seasoned retail and merchandising professional with over 30 years of experience in the menswear industry. He has held various leadership roles, including Sales Manager for Cutter and Buck Sportswear, Northeast Regional Sales Manager for Majestic International, and Director of US Sales for Lonbow Trading Company. Larry has worked with top menswear brands and has a strong background in marketing strategy, brand development, and trade shows.

Experience

    • Mid Atlantic Specialty Store Retail - Sales Manager for Cutter and Buck Sportswear
      • Jan 2016 - Present

    • northeast regional sales mgr
      • 2012 - Present
      • NYC

    • Northeast Sales Manager
      • Jan 2011 - Dec 2015
      • New York City

      I represent these Best in Category Menswear Companies to the leading independent menswear retailers in the Northeast. Working with all tiers of the market.Majestic International - Quality sleep and loungewear. Alex Cannon - Cotton sweaters and woven shirts.Rainforest - outerwearNatural Basix - 5 key knit items and an oxford shirt at unique price/value ratios.Cutter and Buck - quality sportswear/ amazing companyBlujacket Clothing - The beginning of better suits and sport jackets/ Italian piece goods..

    • Director of US Sales
      • Jun 2011 - Mar 2012
      • New York City

      Introducing second wave of Better Chinese Fabric Mills to leading North American menswear manufacturers.

    • National Director of Sales
      • Jan 2008 - Nov 2011

      Created and led a bicultural team that grew the business with Peerless, the largest menswear firm in North America, from 200,000 meters to 3,500,000 meters in two years. Launched suit production to 150,000 units in 2010, and doubled the program for 2011. Built business with other firms including Lanier and HMX. Reinvigorated the Paul Betenly Menswear line in the Northeast, refocusing what had been an initially difficult rollout.Axis Sportswear, Northeast Sales Representative 1988-2008Grew annual sales in the region from $1 million to the $3 million. Worked with a broad range of retailers, ranging from Nordstrom's, Macy's, Saks, Bloomingdales, the better mens retailers and the discount tier, Century 21 and Steinmart, among others.Prior Menswear ExperienceThroughout my career I have worked with the following labels: Worn, Tricots St Raphael, Odermark, Bugatti, Carlo Colucci, Statz Trousers, and Jupiter of Paris. The European firms were represented throughout North America by my own sales agency, Larrco, Inc.

    • northeast regional sales executive
      • Jan 2010 - Apr 2011

      I rebuilt the regional sales from $1mm to $3mm per yr. Key accounts were structured into multiple deliveries throughout the year. Based in the PEI office, I worked with major national accts when they were in NYC.

    • friend of scimeca
      • 1990 - 2011

      shared insights into the mens market and always have constructive debate about brand development, and marketing strategies.

    • northeast regional sales executive
      • 1998 - Sep 2008

      I rebuilt the regional sales from $1mm to $3mm.Based in the NY PEI office, I worked with major national accounts when they were in NYC.

    • REGIONAL SALES REP
      • 2005 - 2006

      restructured Northeast Territory/ restoring old accounts and placing product in a new group of better retailers.

    • northeast sales director
      • 1995 - 1998

      director northeast sales mens clothing collection: all levels of retail.

    • us agent
      • 1986 - 1998

      Introduced this leading outerwear maker to leading US menswear retailers; better independents, Barneys. Achieved viable format between German precise structure with US market's flexible practices. .

    • Account Executive
      • Jun 1972 - Jan 1974

      Coordinated graphics/ logo placement amongst all marketing instruments, a dramatic and needed change. Created brand new ad format in New Yorker magazine; consecutive top right quarter page placements (4).

    • volunteer
      • Jan 1970 - Aug 1970

      Prioritized Community Develepoment projects in Machakos Kenya, for Bishop Ndingi, Africa's first Catholic Bishop. Worked with Kenyan Ministries to coordinate necessary roads, schools, and other infrastructure within the Diocesise.

    • volunteer
      • Sep 1967 - Aug 1969

      Lesotho 1 - Community DevelopmentWorked in Lesotho with an emphasis on community development.

Education

  • 1970 - 1972
    University of Pennsylvania - The Wharton School
    MBA
  • 1963 - 1967
    University of Vermont
    BA
  • Universidad Complutense de Madrid

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Retail and Consumer Goods”

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