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Larry Goldberg profile image

Larry Goldberg

Sr Media Advisor, Iheartmedia/Digital... at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Iheartmedia</span>
Intro Book
Marketing and media expert with 20+ years of experience in advertising, media buying, and strategy.
  • Claim this Profile
Location
Springfield, Massachusetts, United St...
Skills
  • Advertising
  • Marketing
  • Social Media Marketing
  • Media Buying
  • Marketing Strategy
  • Show all
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Bio

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Larry Goldberg is a seasoned marketing and media professional with over 20 years of experience in advertising, media buying, and strategy. He holds an MBA in Marketing and Management and has taught as an adjunct professor at Springfield College. With a strong background in media planning, sales, and digital media, Goldberg navigates complex media landscapes for clients, providing multi-layered solutions to reach target audiences.

Credentials

  • CRMC, CRSM, RMM, MBA,
    -

Experience

  • Iheartmedia
    • Sr Media Advisor, Iheartmedia/Digital Solutions
  • iHeartMedia; iHeart Digital Solutions
    • New England
    • Sr Media Advisor, iHeartMedia/Digital Solutions: Also Adjunct. Professor of A...
      • May 2013 - Present
      • New England

      I help clients to navigate through a complex and changing media landscape. We review audience targeting specifications; then Key Performance Indicators (KPIs); and finally, make multi-layered media recommendations that reach target customers on all levels of the &quot;purchase/decision&quot; funn...

  • Springfield College
    • Springfield, Massachusetts
    • Adjunct Professor
      • Jan 2016 - Present
      • Springfield, Massachusetts
  • iHeartMedia
    • Springfield, Massachusetts, United States
    • Senior Media Consultant; Adjunct Professor Sales and Advertising
      • May 2013 - Present
      • Springfield, Massachusetts, United States
  • Traffic Drivers Outdoor Advertising
    • Eastern Mass, Western Mass, and Philadelphia, PA
    • VP Sales and Marketing
      • Feb 2012 - Feb 2014
      • Eastern Mass, Western Mass, and Philadelphia, PA

      About Traffic DriversWe provided advertisers with moving Billboards that reach into custom geographies with great frequency and at a low, low cost per thousand (CPM).

  • Comcast Spotlight
    • LSM
      • Mar 2008 - Oct 2011
  • Miller Communications, Inc
    • Chief Operating Officer
      • Nov 2006 - Nov 2007
  • Saga Communications, WAQY/WLZX, Springfield, MA
    • Springfield, Massachusetts Area
    • President, General Manager
      • Mar 1991 - Aug 2006
      • Springfield, Massachusetts Area

Education

  • 1981 - 1988
    Russell Sage
  • 1974 - 1976
    Emerson College

Suggested Services

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Industry Focus. “Marketing and Advertising”

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