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Bio

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Larry Fields is a seasoned sales and marketing professional with extensive experience in trade shows, electronics, and telecommunications. He has held various leadership roles, including National Sales Executive and Order Department Manager, and has developed strong skills in sales operations, product marketing, and program management.

Experience

    • National Sales Executive
      • Sep 2008 - Oct 2009

      PVDM Directing Sales and Marketing of the Photo / Video Division Developed Sales and Marketing policies and programs. Identifying and developing Key Accounts and Distributors nationally.Directed the establishment of dealer and distributor networks, sales territories, contracted marketing firms and managed revenue quota assignments.

    • Account Executive
      • Mar 1977 - Mar 2008

      Audio/Video, Office, FAX and Appliance ProductsDistributor network and local, regional and national direct purchasing dealers. Four state area of MI, OH, IN & KY. Coordinated and participated in industry trade shows including CES, CEDIA and EHX along with dealer sales and distributor open house events.

    • Marketing Manager
      • Mar 1977 - Mar 2008

      Business Telecommunications, Office, FAX, IP and Data Network ProductsDirected sales and marketing of communications and office automation products for Central U.S. through 10 territory sales reps. Developed product promotions, events and advertising plans. Analyzed and identified target vertical markets and created sales plans, territories and assigned personnel to develop the business. Increased sales of communications products in Midwest Group from $8mil to over $60mil annually in less than 4 years.

    • Operations Manager
      • Mar 1977 - Mar 2008

      Managed operations of 56,000sft distribution center, generating annual sales over $100mil servicing multiple state region. In charge of all hourly personnel, warehousing, shipping & receiving, clerical and inside sales CSR's. Responsible for general operations, facility maintenance and freight carrier contracts. Reduced overall facility operations costs by 9%.

    • National Account Executive
      • Mar 1977 - Mar 2008

      TDM, Advanced Hybrid and IP-PBX systems, Voice Processing, IP Network Cameras and associated products. Developed long-term sales leadership, and expanded business opportunities throughout the Central U.S. for Panasonic Business Systems products. Key accomplishments: Managed and developed sales and marketing across Northern Central U.S. territory consisting; MI to WY. 280+ certified dealer base, and distribution to industrial / commercial, builder, installation contractors, security and audio/video channels.$12.5mil in annual sales, added new accounts representing sales approaching $5mil annually.7 time Presidents Circle Award, 3 time Diamond Club Award

    • Order Department Manager
      • Mar 1977 - Mar 2008

      Managed a department of 7 inside sales & customer service representatives supporting 10 outside sales reps and 500+-dealer network. Department handled all order processing, billing, returns and CSR functions. I streamlined department functions thus increasing efficiency and improved CSR / dealer relationships.

Education

  • Schoolcraft College
    Drafting and mechanical design
  • Professional Training and Development

Suggested Services

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Industry Focus. “Telecommunications”

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