Okay, let’s tackle this. So Larry has 15+ years of experience in sales management, strategic planning, and project management. He has a strong background in sales operations, B2B sales, and trade shows. Location is Granite Bay, California, which is in the US, a region with a moderate cost of living. Considering his experience and skills, I would estimate his hourly rate to be around $120. This is slightly below the national average for sales managers and strategic planners in the US, but taking into account his experience and location, it seems reasonable. Some sales managers with similar experience can charge $150-$200 per hour, but Larry's background in inventory management and pricing might bring his rate down slightly.