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Lara Smoot profile image

Lara Smoot

Owner at Lara Smoot Designs
Intro Book
Creative problem solver and product designer with 11 years of experience in knitting patterns and social media marketing.
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Location
Lynchburg, Virginia, United States, US
Skills
  • Hand Knitting
  • Social Media
  • Social Media Marketing
  • Art
  • Blogging
  • Show all
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Bio

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Lara Smoot is a creative professional with 11 years of experience in developing original knitting patterns, social media marketing, and product design. She has worked as an owner of Lara Smoot Designs and Director of Social Media at Shalimar Yarns. Lara's skills include hand knitting, social media, social media marketing, art, blogging, craft, product design, sewing, creative problem solving, and creative direction.

Experience

  • Lara Smoot Designs
    • Lynchburg, VA
    • Owner
      • Jan 2013 - Present
      • Lynchburg, VA

      Lara develops original knitting patterns for yarn companies. Private label patterns are available at www.ravelry.com/stores/lara-smoot-designsLara's blog includes updates on works in progress,her travels, and announcements including new pattern releases, workshops and classes that she will be teaching http://sockknittinglara.blogspot.com/

  • Shalimar Yarns
    • New Market, Maryland
    • Director of Social Media
      • May 2010 - Feb 2013
      • New Market, Maryland

      Shalimar Yarns, New Market, Maryland – Hand dyed yarn company. Director of Social Media, 2010 to February 2014.Developed and implemented online marketing and sales campaigns. Increased brand awareness, engagement and traffic to social media pages. Increased online presence and awareness through social media outlets. Presented a strong, visible social media presence and developed concepts with viral potential. Continuously monitored online public relations to ensure the success of programs and promotions.Worked with designers to promote patterns produced in Shalimar Yarn bases. Assessed social media marketing strategies to determine rate of return

Suggested Services

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Industry Focus. “Apparel Manufacturing”

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