Okay, let’s tackle this. So Lanny Zechar has a broad range of skills that are valuable in the business world. Negotiation, marketing strategy, and business development are all in demand. However, his skills don't seem to be in a highly specialized field like software development or finance. He's in the Los Angeles metropolitan area, which is a relatively expensive region. Considering his skills and location, I'd estimate his hourly rate to be around $75, which is a bit lower than what professionals with more specialized skills might charge. This is a rough estimate, but it's based on the idea that he's a generalist with a broad range of skills, rather than a specialist in one area.