Okay, let’s tackle this. So Lanny has 29 years of experience as an author and motivational speaker. That’s a long time to be doing something. Typically, authors and speakers charge by the hour or by the project. Since Lanny is both, I'll use both as a reference. Authors can charge $50-$100 per hour, depending on the type of book and the author's platform. Motivational speakers can charge $100-$250 per hour, depending on their experience and the size of the audience. Since Lanny has a strong focus on children's books, I'll use the lower end of the range for his writing skills. But as a motivational speaker, he's likely to charge more. Considering his experience and the fact that he's doing both, I'll estimate around $75 per hour. This is a relatively low rate, but it's possible for someone with Lanny's experience and skills to charge this much, especially if he's just starting out or working with non-profits.