Experience

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  The National WWII Museum

  • New Orleans, Louisiana, United States

  • Associate Vice President of Advancement Services

    • Jun 2021 - Present
    • New Orleans, Louisiana, United States

    Advancing the story of the American experience in the war that changed the world—why it was fought, how it was won, and what it means today—so that all generations will understand the price of freedom and be inspired by what they learn. Leads strategic direction of advancement services within the...

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  McWilliams Consulting, LLC

  • Greater New Orleans Region

  • Consultant

    • Apr 2018 - Present
    • Greater New Orleans Region

    Supporting non-profit organizations and for-profit small businesses with communications strategy, social media management, optimizing business operations, and recruiting. Seasoned, nimble professional capable of quickly partnering to amplify resources and impact productivity.

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  Audubon Nature Institute

  • United States
  • Museums, Historical Sites, and Zoos
  • 300 - 400 Employee

  • Vice President of Advancement

    • Mar 2018 - Nov 2020

    Led efforts to build affinity and secure funding for Audubon Nature Institute facilities, projects and programs through major gifts, annual fund, grants, planned giving, philanthropic events, and annual membership sales. Managed 30+ team members across three departments responsible for raising and stewarding more than $11M annually.

  • Senior Director of Advancement

    • Oct 2014 - Feb 2018

    Guided the development and implementation of a robust fund development plan to sustain Audubon Nature Institute’s long-term success. Responsible for the annual membership program, direct fundraising efforts, and the execution of fundraising events.

  • Director of Member Services and Ecommerce

    • Mar 2001 - Sep 2014

    Following a decade of year over year growth in membership sales, promoted to fulfill a dual role to market Audubon Nature Institute membership while also leading communications strategy for Audubon's public website, employee intranet and social media efforts. Managed a team of 20+, while working collaboratively with internal teams on various special projects.As Director of Member Services, designed and executed strategic initiatives to increase revenue, add value to the membership product, and acquire/retain members. Responsible for marketing, event planning, sales, customer service standards, and effective budget planning and execution. • Consistently exceeded revenue goals and increased number of member households year over year• Aggressively pursued and implemented online sales for membership, implementing custom solution for Audubon product and first Audubon e-store• Planned and implemented a variety of sales tactics including on-site sales, rebate program, ad trades, and direct mail/ email campaignsAs Director of Ecommerce, partnered with guest-facing departments represented on public website to maximize revenue generation; managed the creative team and email marketing campaigns; provided oversight for Audubon’s social media presence. Effectively collaborated with external web developers and agency partners. • Promoted to lead the team to transition the complex external website from Wordpress to Drupal• Responsible for guiding content strategy and creation • Introduced social media to Audubon; independently executed social media efforts (Facebook, Twitter) from 2008 – 2010; hired and trained Audubon's first Social Media Manager; instrumental in contracting first agency to manage Audubon's social efforts

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  Hale Koa Hotel

  • Honolulu, Hawaii

  • Marketing Manager

    • 1997 - 2001
    • Honolulu, Hawaii

    Responsible for writing, editing and disseminating press releases, weekly guest room inserts, monthly hotel newsletter and Aloha Breakfast speaking points. Instrumental in creating content for the organization's first website. Responded to all guest comments submitted via website. Special eve...