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Lane Shannon

Global Content Marketing Manager at <a class="not-italic font-text_font text-[18px] font-bold cursor-pointer text-link_color" target="_blank" href="/companies/harman-international">HARMAN International</a>
Intro Book
Lane Shannon is a seasoned marketing professional with 18 years of experience in managing global marketing teams, developing brand stories, and executing 360-degree campaigns for top audio and consumer electronics brands.
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Location
Richardson, Texas, United States, US
Skills
  • Marketing Communications
  • Social Media
  • Av
  • Video
  • Product Marketing
  • Show all
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Bio

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Topline AI
Lane Shannon is a seasoned marketing professional with 18 years of experience in the industry. He is currently the Global Content Marketing Manager at HARMAN International, where he manages the talents and strategy of the global marketing team and directs global marketing strategy and asset development for seven regional marketing teams. Shannon's expertise spans multiple areas, including marketing communications, social media, product marketing, and trade shows. He has also worked with various companies, including VarTec Telecom / Excel Telecommunications, where he managed a staff producing product and marketing content, internal and customer communications, and public and media relations. Throughout his career, Shannon has developed strong skills in writing, editing, and project management. He holds a Bachelor's of Science degree from The University of Texas at Austin and has experience working in the consumer electronics industry. Shannon is proficient in multiple languages, including English, and has experience working with various technologies, including video conferencing and digital signage. He is also skilled in sound and audio technologies. Shannon's experience has equipped him with the skills to manage complex marketing campaigns, develop brand stories and standards, and create engaging content for various audiences.

Experience

  • HARMAN International
    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Global Content Marketing Manager
      • Feb 2021 - Present

      I am excited each day to manage the talents and strategy of the HARMAN Professional Global Marketing Team and its delivery platforms: web, email, blog, social media, PR, launch events, print and digital. We create, build and execute 360-degree, go-to-market and on-going campaign assets to support the world's most innovative audio, video, lighting and control technology solutions, driving 10 brands and 30+ vertical markets. My team also directs global marketing strategy and asset development for HARMAN Professional's seven regional marketing teams.

    • Managing Editor, PR Manager & Copywriter
      • Nov 2005 - Feb 2021

      Developed brand story and standards as well as managed public relations/social media staff and supporting communications channel content including email, public relations, media relations, web content, tradeshow collateral, print and digital

  • VarTec Telecom / Excel Telecommunications
    • Dallas, Texas, United States
    • Marketing Communications Manager, Manager Corporate Communications &amp; Medi...
      • Oct 1995 - Oct 2005
      • Dallas, Texas, United States

      - Managed a staff producing product and marketing content, internal and customer communications and public and media relations- Wrote and edited copy for product and marketing printed and online collateral - Development of internal communications including a daily email to employees of company ne...

  • Hudson Rush
    • Dallas, TX
    • Sales Engineer
      • May 1993 - Oct 1995
      • Dallas, TX

      Supported the sales associates with sales forecasts and order configurations as well as fulfilling other support needs.

  • The Floral Group
    • Dallas, Texas, United States
    • Logistics & Sales Support
      • Sep 1987 - May 1993
      • Dallas, Texas, United States

      During high school and college on weekends and during the summer, supported the delivery division by developing detailed driving routes that created the most efficient methods for floral delivery. Was also tasked with supporting the sales associates with detailed quotes and delivery forecasts.

Education

  • 1989 - 1993
    The University of Texas at Austin

Suggested Services

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Industry Focus. “Marketing and Advertising”

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