Bio
Credentials
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Masters Degree ( MBA)
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Experience
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Alltel Australia
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Melbourne, Australia
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Chief Executive Officer B2B
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Jul 2017 - Present
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Melbourne, Australia
A private business telecommunication communications provider to the B2B markets. Offices based in Melbourne & Philippines. Product includes Hosted PBX & UC, Inbound numbers, and other business services. Reliant on 3rd vendor partnerships across telco carriers and technology providers. The mandate was to reposition for growth & stability.
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OEM, Wholesaler and Channel Distribution
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Singapore, Cambodia & Myanmar
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Chief Executive Officer (Consulting)
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Jul 2015 - Dec 2016
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Singapore, Cambodia & Myanmar
An OEM, distributor & wholesaler of mobile devices. Revenue of AUD $ 70 M with 345 staff. Engaged & mandated to address declining revenue and market share, eroding margins with negative profitability. Developed the Strategic & Financial rescue plan, gained board approval & appointed as the interim Group CEO to lead the change. Embarked on changing culture, overhauled the sales & operations strategy, redefined the product segment & strategy, addressed leadership skills & competency & executed a rigorous cost cutting program.
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Ooredoo Group
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Myanmar
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Director – Retail Sales & Operations – Branded Sales Channels
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Feb 2014 - Jun 2015
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Myanmar
A leading global Telecommunications provider awarded the 1st competitive 4G license in Myanmar. Approached 6 months before launch to re-design and accelerate the Retail launch strategy & readiness. Responsible for 300+ staff, immediate focus was to gain & secure board capital funding approval, establish team structure, recruitment programs, engage franchisees, finalize store designs, source and manage construction vendors. Further scope included setting financial budgets, IT system testing & readiness, embedding operating and compliance frameworks; project managed the simultaneous construction of 30 new stores. Initially a 6-month contract which was then extended for another term.
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Maxis Telecommunications
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Kuala Lumpur, Malaysia
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Retail Transformation & Strategy – Consultant
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Sep 2012 - Feb 2014
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Kuala Lumpur, Malaysia
A leading Malaysian Telecommunications provider with significant consumer market share, 264 franchisee & company owned stores facing declining sales, aggressive competitor pricing activity, franchisee disengagement, low staff morale and an ageing retail store format. Headhunted, the mandate was to deliver a board level Transformation strategy and Investment paper with an effective execution plan to reposition Maxis as the leading telecommunication destination, drive increased market share, reduce staff churn, & retain talent. A comprehensive internal & external SWOT evaluation undertaken including Franchisee stakeholders. Success outcome led to an extended contract.
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Management Skills Alliance Pty Ltd
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Gold Coast Australia
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Director/Partner
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Aug 2010 - Aug 2012
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Gold Coast Australia
A Consulting company, providing coaching & business turnaround solutions for medium size companies facing distress. Successfully delivered several projects including local government funding for qualifying businesses, and a $ 1.5 M government grant to launch a “Green Energy” company. Further deliverables included partnership separation, preparation work for public unlisted entities, and partnering with Bond University to provide MBA graduates with consulting experience, gaining credits towards their Master’s Degree.
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Telstra
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Sydney | Melbourne
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General Manager – Retail Channel | Dealer Channel Strategy | Channel Transformation
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Jul 2001 - Sep 2010
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Sydney | Melbourne
General Manager- Channel Strategy &Efficiencies Approached to re-join Telstra, roles included initiating the B2B Franchisee channel development, improve the effectiveness of the Dealer channel strategic plan and to establish & lead the Retail Channel cost out and productivity projects supporting the company wide Transformation, requiring senior stakeholder engagement & cross business division collaboration.General Manager – Retail Channels Key role was to drive profitable growth of $ 250 M Revenue with 102 stores, and over 1000 staff. Functional accountability included Sales, Operations, Marketing Product, L&D, Finance, HR & Business Development. Promoted from National Sales & Operations Manager.
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Hutchison Telecoms
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Sydney, Australia
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Group Manager - Retail
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Aug 2003 - Aug 2004
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Sydney, Australia
Headhunted for this role, the mandate was to roll out a “Best in Class” Retail Sales & Operations Channel to coincide with the launch of 3G in Australia. The primary focus was to drive aggressive market share through store expansion and establishing a cohesive team culture comprising of 600 staff, whilst embedding policy and compliance programs. Achievements include exceeding Sales budgets, controlling $ 58 M Capital, grew to 73 stores in 9 months, reduced store build cost by 11 %, whilst raising the Customer Satisfaction index from 76% to 84%.
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Education
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1999 - 2000Bond University
Master of Business Administration (MBA), Business Administration and Management, General -
1992 - 1992Executive Education South Africa
Diploma of Financial Management -
Edgars Edcon Group South Africa
Diploma of Retail Development
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