Experience

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  The GreenMob Group LLC

  • United States

  • Owner/Operator

    • Aug 2021 - Present
    • United States

    • Creation and development of digital marketing channel advertising, including digital marketing, SEO and social media scheduled posts to enhance retail branding and sales.• Guerilla-style marketing and advertising in order to cost effectively deliver advertising messages.

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  Community Resource Credit Union

  • Baytown, TX

  • V.P. of Marketing & Business Development

    • Apr 2017 - Jul 2021
    • Baytown, TX

    • Created and developed the annual strategic marketing plan and budget for the marketing department, including the Business Development department, in support of organizational goals.• Leveraged MCIF and industry data to create marketing communication strategies.• Created, managed and implemented all traditional marketing and all digital marketing, while directing all social media calendars, events and posts• Directed the implementation, execution, monitoring and measurement of marketing and business development promotions and practices.• Ensured marketing and business development communications were coordinated, supported annual marketing plans objectives, and met organizational expenditure requirements.• Coordinated pricing and ROI forecasts for deposit and loan promotions with COO, CFO and ALCO• Developed and managed the marketing department and Business Development teams capable of carrying out needed marketing and service strategies.• Managed monthly, pre-approved direct mail efforts in order to increase auto loan refinancing, auto loan pre-approval and debt consolidation loans.• Crafted and coordinate advertising copy, graphic design, production, and served as overall project manager for all marketing projects and tactics.

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  Galveston College

  • Galveston College

  • Web Services & Social Media Director

    • Jul 2015 - Apr 2017
    • Galveston College

    • Responsible for fostering and growing all social media channels.• Conceived and developed an extensive new website for the entire college.• Managed daily social media posts and engagements.• Developed a digital channels marketing plan and acted against the plan.• Directed all digital marketing and advertising.

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  Sullivan Interests, Inc.; Sullivan Brothers Builders; Evia Galveston; SLS Co.

  • Houston & Galveston, TX

  • Director of Marketing Communications

    • Jan 2014 - Feb 2015
    • Houston & Galveston, TX

    Responsible for corporate wide advertising/marketing programs of highly diversified multiple companies contained under one, singular corporate umbrella. . • Developed strategic marketing plans and worked closely with principals/general managers in order to establish goals, budgets, strategies, and media plans.• Rebranded three companies consisting of tactics of new websites, logos, collateral materials, stationery packages, digital advertising, video, direct mail, outdoor, and print advertising.• Wrote and created concepts, advertising copy, proposals, websites, direct mail, digital advertising, and press releases for the various companies.

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  Broadway Bank

  • San Antonio, TX

  • Vice President, Marketing Communications Manager

    • Oct 2007 - Dec 2013
    • San Antonio, TX

    Responsible for strategic marketing programs in relation to enterprise-wide marketing and advertising efforts with P&L responsibility for MarComm programs from concept, creation, build, analysis, to growth. Worked closely with Retail, Finance, Legal, & Frontline.• Managed campaign development, campaign analytics, media planning, media buying, search engine optimization (SEO), search engine marketing (SEM), budget planning, & new lead generation opportunities all within the realm of building optimized lead campaigns for growth. • Performed as creative director & project manager for direct mail, outdoor, print, digital (web & mobile) advertising, social media, radio/television, collateral, & merchandising elements.• Worked closely with lines of business in establishing goals, budget planning, and creating strategic marketing plans with actionable marketing calendars.• Wrote and created various concepts, headlines, and copy for differing marketing communications tactics, such as: direct mail, brochures, radio, television, newspaper, web, digital advertising, SEO, merchandising, newsletters, etc.• Managed creative agency and strategic vendors regarding assignments, proposals, and developed new project strategic objectives—included writing creative briefs/project requests, providing creative direction, and supervision of media buying & placement.• Led a diverse departmental team of nine persons & directly supervised four persons within the department ensuring daily success of projects, deadlines and objectives.• Instrumental in growing a $2.2 billion total asset size bank to over $3 billion in total assets during a down-turn economy with the banking industry as a whole in turmoil.• Conceived & formulated an online print & mail on-demand marketing toolkit, which contained various marketing tactics (direct mail letters and postcards, collateral, flyers, sales kits, merchandising, etc.) for the business lines’ easy usage while maintaining strict brand standards.

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  D. Hilton Associates Inc, (full service advertising agency)

  • The Woodlands, TX

  • Senior Account Manager / Copywriter

    • 2002 - 2007
    • The Woodlands, TX

    • Developed strategic marketing plans, budgets and advertising programs for clients nationwide. Created actionable marketing calendars and initiatives, while managing client relationships by providing a high level of personalized service.• Created concepts and wrote copy for marketing and communication tactics, such as: direct mail, print advertising, collateral, radio, television, outdoor, websites, merchandising, newsletters, digital advertising, search engine optimization, search engine marketing, customer communications, presentations, and speeches.• Wrote conceptual copy and created award-winning concepts to meet and exceed sales oriented goals. Wrote, developed and created numerous websites and e-channel communications for clients. Created public relations programs and press releases for clients.• Project managed, created and wrote multi-media campaigns and promotions for agency clients nationwide – including TV/radio, print, direct mail, outdoor, email marketing, and digital advertising.• Performed as creative director and worked closely with the art directors and production staff to ensure clients’ corporate brand standards were maintained.• Re-branded over 35 financial institutions nationwide with re-naming creation, creative development of brand positioning, and tagline development efforts.• Created and wrote successful merger communications tactics with public relations activities.