Experience

• 

  Vaisala

  • Marketing Automation Manager

• 

  Vaisala

  • United States

  • Marketing Automation Manager

    • Mar 2022 - Present
    • United States

• 

  SimplyDIRECT

  • Sudbury, MA, United States

  • Marketing Project Manager

    • Sep 2019 - Jul 2021
    • Sudbury, MA, United States

    - Create and build marketing campaigns, including building surveys, HTML invites and HTML landing pages. - Ensures 100% accurate and on time delivery under tight deadlines for complex database build and sales lead generation marketing campaigns.- File processing, which includes match & append, de-duping, quality checks and database standardization functions on customer data to prepare lists for email, mailing and/or outbound calling campaigns. A- Prepare customer file deliveries as needed.- Set production schedule and manage campaign requirements and processes for executing multiple projects as well as keeping the team apprised of the status of all projects and task related to their completion.- As needed sitting in on campaign kick-off calls with the Account Managers and the client.

• 

  IDG (International Data Group)

  • Framingham, MA

  • Campaign Coordinator, Digital Account Services

    • Jul 2016 - Sep 2019
    • Framingham, MA

    - Work closely with sales and the operation team to ensure flawless and effective partnerships, primarily through building and executing lead generation and co-branded programs/campaigns using Adestra, Commerce and Onereg - Use Filemaker to create monthly forecast reporting for cobrands- Analyze email metrics for both lead generation and cobranded programs/campaigns and provide monthly reporting to the finance department.- Use Hermes/Onereg to monitor lead gen programs to ensure we hit the targeted lead goal on time or ahead of time. - Join client’s kickoff calls to determine the proper lead goals, criteria and flight time for their specific campaign- Work closely with our international team to assist with their lead generation and cobrand campaigns- Support in designing/creating content along with optimizing subject lines for lead generation and cobranded emails for both the USA and international teams- Provide clients with quick turnaround for their requests. Whether its creating tests, improving their content, updating HTML coding, creating landing pages or blasting last minute requests.

• 

  The MathWorks

  • Natick, MA

  • Senior Marketing Operations Specialist

    • Aug 2015 - Jun 2016
    • Natick, MA

    - Build, manage, execute and evaluate digital marketing programs, campaigns and events.- Supporting the sales team and engineers with seminar/webinars. This includes coordinating event logistics, gathering content for events, building landing pages and emails.- Campaign builds are executed using different platforms such as, Eloqua, Dreamwaver, salesforce and workday.

• 

  IDG Connect

  • United States

  • Account Service Specialist

    • Jun 2012 - Aug 2015
    • United States

    Work closely with sales and operations team to ensure flawless and effective partnerships, primarily through building, executing and analyzing lead generation programs. ▪ Manage email Sales Sonar and Lead Generation campaigns and databases within IDG Connect and List Services ▪ Analyze email metrics to determine how to enhance our databases and increase engagement with subscribers - ▪ Provide a daily report on lead generation email progress and revenue results ▪ Provide our telemarketing team in Dublin with data list pulls for Connect and B2B pulse ▪ Work closely with our international team and assist them with their lead generation campaigns ▪ Design landing pages and email templates along with optimizing subject lines for both the USA and international ▪ Provide clients with quick turnaround results for their requests. Whether its creating tests, improving their creatives using HTML coding, creating landing pages or blasting last minute requests. On the Channel Side - Fulfillment process for "Voices On” and B2B Pulse campaigns through various stages, including: Picking campaigns using various technology platforms, executing the program leveraging email marketing and analyzing the campaign metrics over the course of the program.

• 

  IDG World Expo

  • United States

  • Marketing Assistant

    • Mar 2012 - Jul 2012
    • United States

    Administrative support for executive VP of marketing to develop new event strategies and execute new marketing plans. Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations.

• 

  English Bay Batter Inc

  • Sales & Marketing Assistant

    • Jan 2009 - Aug 2011

    Participated in sales/food shows within various organizations to create brand awareness. Conducted market research in order to detect new industry trends; participated in implementing sales strategies based on findings. Constructed promotional advertising items:Designed flyers, advertising tools and sales presentation materials.Prepared formal letters for mass brochure mailings to prospective customers, including thank you letters & trade show passes. Prepared event agendas, invitations, registration forms and payment/refund tracking for customer events. Developed media & marketing events while maintaining advertising budgets. Diligently followed up on customer/vendors cheque requests Provided consistent support to directors, customer service representatives and clients.

• 

  Orion Communication Inc

  • Sales and Marketing Clerk

    • Mar 2008 - Dec 2008

    Developed and coordinated all aspect of customer communications events as a marketing clerk and executive assistant.Created marketing and promotional material as required.Assembled presentation materials, order of marketing materials and related duties. Established Communications program while process documentations with existing and new customersUpdated customer profile in CRM and OMIS accordingly and performed all required follow-up to ensure 100% customer satisfaction and accuracy.Proactively liaised with existing and prospective clients and internal staff in order to identify and resolve requests quickly. Maintained files, CRM and OMIS application to ensure 100% accuracy Handled administrative issues relating to follow-up on documentation; booklets and related duties

• 

  Staples Business Depot

  • Copy and Print Centre Associate

    • Jan 2005 - Mar 2008

    Took on various tasks and met strict deadlinesManaged big orders that needed to be completed within a short period of timeMet and exceeded customers' expectations by taking the extra step in suggesting alternative methods for better outcome, while increasing sales. Provided quotation to customers on different services In-house services, Hub services and 3rd party services. Assisted customers in placing their orders and meet their printing needsProvided excellent customer service through friendly interactions Assisted in introducing the new self-serve service to customers. Took a major part in training new staff.Demonstrated effective team-oriented skills with all staff members. Mentored and helped new staff with running the copy centerAssisted them with helpful methods in working the machines, taking orders, and processing them. Provided different alternatives to help customers meet their needs and introduced new and improved concepts.