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Lana Maalouf, Ms profile image

Lana Maalouf, Ms

Graphic Design &amp; Marketing at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Freelance</span>
Intro Book
Marketing expert with 6+ years of experience in online marketing and social media
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Location
Cambridge, Massachusetts, United Stat...
Languages
  • French Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
  • Arabic Limited working proficiency
Skills
  • Online Marketing
  • Marketing Research
  • Marketing
  • Social Media
  • Leadership
  • Show all
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Bio

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Lana Maalouf is a seasoned marketing professional with expertise in online marketing, social media, and leadership. She has experience in managing paid search advertising accounts, creating and executing marketing campaigns, and conducting market research. Lana holds a Master's degree in Administration from HEC Montréal and a Bachelor's degree in Marketing from John Molson School of Business.

Credentials

  • BingAds Certification
    Microsoft
    Nov, 2016
    - May, 2026

Experience

  • Freelance
    • Graphic Design & Marketing
      • Nov 2017 - Present
  • Microsoft
    • Greater Boston Area
    • Premium Account Specialist
      • Nov 2016 - Oct 2017
      • Greater Boston Area

      Managed optimization and growth of paid search advertising accounts for major clients in Boston.

  • Propel Marketing (now ThriveHive)
    • Greater Boston Area
    • Marketing Designer
      • Nov 2015 - Dec 2016
      • Greater Boston Area

      Client services manager and full-time designer of digital marketing campaigns for clients across the U.S. and Canada. Bilingual (French + English) communication manager and translator. Designed websites, landing pages and logos for companies.

  • Vera Wang
    • Greater Boston Area
    • Bridal Sales Consultant
      • Sep 2015 - Feb 2016
      • Greater Boston Area

      High end luxury wedding consultant.

  • Veer - The Parking App
    • Boston, MA
    • Social Media Marketing Manager
      • Jul 2015 - Nov 2015
      • Boston, MA

      Innovated marketing strategy to raise awareness and engagement around the brand on social media:• Optimize strategy using Hootsuite and Tweetdeck • Monitor advertising results with Google Analytics / Facebook / Twitter Analytics

  • HEC Montréal
    • Montreal, Canada Area
    • Univsersity Research Assistant
      • Sep 2014 - 2015
      • Montreal, Canada Area

      Conducted marketing research for PhD and Masters thesis and courses:• Qualitative research analysis for PhD studies• Academic article publication• Bilingual translator for academic papers (French- English)• Student examination evaluation

  • Concordia University - John Molson School of Business
    • Teaching Assistant in Advertising
      • Sep 2010 - Sep 2012

      Managed large student classes over 6 semesters:• Student examination evaluation• Student campaign presentations and projects

    • Marketing Research Assistant
      • 2008 - 2012

      • Direction and management of consumer research experiments with consumers at Concordia University • Translation of academic papers (French <-> English)

  • Google
    • Montreal, Canada Area
    • AdWords Campaign Creator
      • Jan 2012 - Jul 2012
      • Montreal, Canada Area

      Participated in the Google Online Marketing Challenge: created and managed AdWords campaigns for a retailer in Montreal, Canada.

  • CEMOS Inc.
    • Montreal, Canada Area
    • Marketing Brand Manager
      • Jan 2010 - Jan 2012
      • Montreal, Canada Area

      Brand development:• Logo design and creation• Business cards design and creation

  • GUESS?, Inc.
    • Montreal, Canada Area
    • Sales Consultant
      • Apr 2008 - Jul 2008
      • Montreal, Canada Area

      Sales consultant for GUESS Montreal

  • Leo Burnett
    • Dubai
    • Advertising Manager
      • Jan 2008 - Mar 2008
      • Dubai

      Managed advertising campaigns for clients in Dubai, UAE:• Plan and execute advertising campaigns for major clients• Cross-functional collaboration and communication with all company departments

  • McGill University
    • Montreal, Canada Area
    • Leader of Organic Food Promotion Campaign
      • Sep 2007 - Dec 2007
      • Montreal, Canada Area

      Creation of a petition for genetically modified food (GM) sent to the Government of Canada• Article published in the McGill University Tribune:http://www.mcgilltribune.com/2.12363/campus-students-panic-to-get-organic-1.1629348

Education

  • 2011 - 2014
    HEC Montréal
  • 2007 - 2010
    John Molson School of Business
  • 2005 - 2007
    McGill University and Desautels Faculty of Management

Suggested Services

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Industry Focus. “Marketing and Advertising”

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