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Bio

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Lana Hatton is a seasoned marketing professional with 11+ years of experience in strategy, planning, and management. She has a Chartered Marketer certification from the Chartered Institute of Marketing and has worked in various roles, including Senior Marketing Manager and Head of Marketing.

Experience

    • Senior Marketing Manager
      • Jun 2013 - Present
      • Dubai, UAE

      Outsourced Payroll Solutions (OPS) is preferred by leading companies as their regional payroll solution in the Middle East. OPS utilises an established web based HRIS system, secure hosting and in-country expertise to provide our clients with bespoke payroll services. We adhere to international payroll standards while complying with country specific labor law. Specialties: payroll management across multiple Middle East country jurisdictions, outsourced payroll in the Middle East, ‘Software as a service’ (SAAS), online payslips, leave management, web based payroll, dedicated payroll expert assigned to each client.

    • Senior Marketing Manager
      • Jun 2013 - Present
      • Dubai

    • Marketing Manager
      • Mar 2010 - Sep 2012

      • Reporting directly to International Strategic Business Development Director • Responsible for:o International marketing planning, implementation & control o Corporate brand re-positioningo Market segmentationo Brand development Sonic, mnemonic and environmental brandingo Market research & analysiso Planning & implementing integrated marketing communication in UAE, Middle East & Asiao Regional event managemento Managing an International network of marketing & sales agencieso Creative concept development & direction (in-house)o Company expansion regionally and internationally

    • Head of Marketing
      • Aug 2008 - Dec 2009

      • Reporting directly to the C.O.O.• Responsible for:o Development & Implementation of Annual Marketing Plano Corporate Strategic Developmento Annual Budgetingo Event Planning &Implementationo External agencies managemento Planning and Implementing Integrated Marketing Communicationo Corporate re branding o Project brand creation and development

    • Marketing & Sales Manager
      • Jan 2006 - Aug 2008

      • Reporting directly to the C.E.O.• Responsible for:o Organization setup and launcho Company sales & profitabilityo Brand creation and development Brand identity, sonic, mnemonic and environmental brandingo Brand positioning and market segmentationo Market research & analysiso Marketing planning, implementation & controlo Planning & implementing integrated marketing communicationo Event managemento Managing an International network of marketing & sales agencieso Tender preparation, negotiation and implementation of 3rd party contractso Recruitment, training and development of employees• Successfully sold all launched Phases in half estimated time frame• Achieved CNBC 2008 Best Property Development Award.

Education

  • 2009 - 2010
    CIM | The Chartered Institute of Marketing
    Marketing, Professional Post Graduate Diploma
  • 2003 - 2005
    CIM | The Chartered Institute of Marketing
    Marketing, Advanced Certificate
  • 2001 - 2002
    CIM | The Chartered Institute of Marketing
    Marketing, Certificate

Suggested Services

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Industry Focus. “Business Consulting and Services”

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