Experience

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  Fox Television, Inc - WUTB-TV

  • Baltimore, Maryland Area

  • Agency Account Representative

    • Mar 2007 - Present
    • Baltimore, Maryland Area

    Support local business owners in achieving their revenue growth objectives through the collaborative development of integrated digital and broadcast media marketing strategies.

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  WPP- J Walter Thompson Advertising

  • Eastern U.S.

  • Managing Partner

    • Jan 1996 - Dec 2006
    • Eastern U.S.

    Lead and manage Domino’s Pizza field account team for 1/3 of the U.S. to insure culture, processes, systems and procedures of client and JWT.Recruit, hire and train agency account staff in JWT Baltimore field office on Domino’s Pizza accountOversee development of marketing and advertising plans consistent with client’s business goals in 30 DMA’sBuild relationships with FranchiseesServe as key communicator of all marketing information to client staff/management and agency senior managementWork with client counterparts to set direction and tonality of all Co-op meetings.Present marketing and advertising recommendations, agency perspectives and information at Co-op meetings and to clients

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  Ross Roy Communications

  • Vice President, Management Supervisor

    • Jan 1994 - Jan 1996

    QSR (Quick Service Restaurant) marketing specialist for Marriott Corp’s Roy Rogers and Hardees and Domino’s Pizza. Transitioned to J Walter Thompson Advertising as a senior managing partner.

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  Jack Marks and Assoc

  • Baltimore, Maryland Area

  • Vice President and Account Supervisor

    • Jan 1993 - Jan 1994
    • Baltimore, Maryland Area

    Selling and managing strategic development of advertising, promotions and public relations for clients in the D.C./Baltimore DMA's including: Boston Markets, Medical Supply Companiy and the Nationwide Auto Dealers Group.Provided strategic direction to creative staff in the development of client advertising campaigns.Primary point of contact between clients and all agency departments

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  CBS - WJZ-TV

  • Baltimore, Maryland Area

  • account supervisor

    • Jan 1992 - Jan 1993
    • Baltimore, Maryland Area

    Collaborated with local business owners in achieving specific annual revenue growth objectives through the implementation of multi-media marketing services.

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  Weinstock White and Associates

  • Columbia, Matyland

  • Account Executive

    • Jan 1991 - Jan 1992
    • Columbia, Matyland

    Developed and executed marketing and advertising plans for corporate and franchise QSR (Quick Service Restaurant) locations in Baltimore and Washington D.C. DMA's.Managed broadcast and print and in-store collateral advertising initiatives.Negotiated and implemented promotional activitiesDeveloped and executed new store opening plans

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  DAVCO Foods Inc

  • Marketing Manager

    • Jan 1990 - Jan 1991

    Developed and executed marketing and advertising plans for the largest Wendy’s franchisee in the system in Baltimore, Washington D.C., Northern Virginia and St. Louis.Managed print advertising initiatives and implemented promotional activitiesDeveloped and executed new store opening plans and acted as the company communications point person

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  The Media Group

  • President

    • Jan 1984 - Jan 1990

    Established Addy Ward winning full serviced agency in 1984 in Charleston, S.C .Downsized in Baltimore to buying service until 1991.Owned and operated a full service advertising agency – clients included: Charleston Symphony, ABC affiliate WCBD-TV, WAVF FM radio station, Grandy’s fast food restaurants, Caber Systems, retailers, 319 King Street Fashions, London Hair Salons, and World Hunger Charities Intl.