Experience

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  Indeed Laboratories

  • Toronto, Ontario, Canada

  • Graphic Designer

    • Jan 2024 - Present
    • Toronto, Ontario, Canada

    - Creates still and animated graphics for the company's social media, e-commerce, and PR streams. - Conceptualized and executed the graphics for social media posts, eblasts, banners, and PR mailers.

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  Appnovation

  • Canada
  • IT Services and IT Consulting
  • 200 - 300 Employee

  • UX/UI Coordinator

    • Oct 2023 - Present

    - Designed and optimized user interfaces for web, tablet, and mobile applications, focusing on usability, aesthetics, brand identity, and accessibility according to WCAG guidelines.- Participated in cross-functional meetings, design reviews, and user testing to gather feedback and iterate on designs.- Clients: AstraZeneca, MTR- Designed a data dashboard pitched to the US Air Force at The Pentagon, in partnership with Google.

  • Design & Opportunities Coordinator, Go-To-Market (GTM)

    • Jan 2023 - Oct 2023

    - Supports the Sales team with curated proposal deck creation, RFP & RFI responses, contract processing, and Salesforce management. - Supports the Experience Design & Strategy teams with UX/UI for mobile/web prototypes, component tracking and design system creation, bridging the gap between the designed vision and development.- Client projects worked on include Google x City of Dearborn, TurnitIn.com, NYCgo.com.- Supports the Marketing team with display ad design and social media copywriting.

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  Life by the Lake Designs

  • Toronto, Ontario, Canada

  • Founder & Lead Designer

    • Jan 2019 - Present
    • Toronto, Ontario, Canada

    - Offers services in branding, graphic design, and videography.- Sells original designs on merchandise through Red Bubble and Society6.- Created marketing materials for the Ignite campaign team in the 2019 Ted Rogers Student Society Elections, including an original logo, business cards, banners, and social media posts.- Designed the website for Skate Global Foundation's The Art of Performance.

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  Body Lines Dance and Fitness

  • Markham, Ontario, Canada

  • Dance Coach/Choreographer & Social Media Manager

    • Sep 2018 - Present
    • Markham, Ontario, Canada

    - Creates eye-catching graphics and videos to promote the dance studio on social media, as well as for their annual show production.- Completes administrative tasks such as organizing documentation and payment from over 200 clients.- Plans interactive class curriculum, teaches dance technique and choreographs routines for hundreds of dancers (ages 3-17) in the recreational and competitive streams.

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  The NBP Group

  • Toronto, Ontario, Canada

  • Graphic/Social Media Manager & Account Coordinator

    • Jun 2021 - Jul 2022
    • Toronto, Ontario, Canada

    - Created digital and print graphics to support media & broadcast pitches, media & influencer gifting, and client events. - Shot and curated on-brand social media content for client accounts and The NBP Group accounts on Instagram, Facebook, TikTok, and LinkedIn.- Coordinated influencer/media engagements and PR events for brands.

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  UDesign

  • Toronto, Ontario, Canada

  • Business Relations & Outreach Specialist

    • May 2021 - May 2022
    • Toronto, Ontario, Canada

    - Pursued potential project and collaboration opportunities with the U of T student body, external organizations, and the greater community.- Mediated initial client meetings and negotiates on behalf of UDesign designers for commissions.- Managed client relations during ongoing client projects and mediates any concerns regarding payment and project delivery.

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  BRIKA

  • Toronto, Canada Area

  • Brand Ambassador and Shop Manager

    • Sep 2017 - Feb 2022
    • Toronto, Canada Area

    - Independently managed themed pop-up shops across Ontario by merchandising products, processing transactions through Shopify and Vend, and preparing domestic and international shipments.- Communicated with vendors to coordinate product inventory and merchandising.- Conveyed product knowledge to thousands of customers to help them curate purchases and drive sales. - Created promotional video content for the Brika Instagram account.

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  Team Plover

  • Content Marketing Lead

    • May 2021 - Jul 2021

    - Conceptualized and created video content with viral potential for use on TikTok.- Analyzed TikTok trends to create videos that optimized views while educating the TikTok community about Team Plover. - Increased TikTok following from 6900 to 11.8K in 8 weeks.

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  WITM - Women in Information Technology Management

  • Canada
  • IT Services and IT Consulting
  • 1 - 100 Employee

  • VP of Marketing

    • May 2020 - Apr 2021

    - Led the Marketing team (consisting of the Social Media, IT, and Graphics teams) in creatively strategizing the promotion of WITM industry events, case competitions, and initiatives across all online platforms. - Produced social media content on Instagram, Facebook, TikTok, and Twitter, including paid content.- Increased audience reach by over 75% over nine months across all social media platforms.- Implemented innovative marketing campaigns and strategies to adapt to the conditions of the COVID-19 pandemic.

  • Graphic Designer

    • Jun 2019 - May 2020

    - Created over 50 still and animated graphics that conform to specifications on social media platforms including Facebook, Instagram and Twitter, and for print. - Collaborated with the Marketing Team to ideate and execute new marketing strategies for the organization.

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  Ryerson Dance Pak

  • Toronto, Ontario, Canada

  • Graphic Designer

    • Sep 2019 - Apr 2021
    • Toronto, Ontario, Canada

    - Created still and animated graphics that conform to specifications on social media platforms including Facebook, Instagram and Twitter, and for print, including handouts and posters.- Adjusted graphics according to different formats such as printed flyers, Snapchat filters, and social media posts.

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  Rogers Sports & Media

  • Digital Intern - Breakfast Television

    • Aug 2020 - Dec 2020

    - Clipped, tagged, and wrote copy for live show segments (broadcasted to over 1.7 million viewers weekly) to archive and upload to the BT website and social media platforms.- Created original video graphics and edited show clips to upload to the BT website and social media platforms, reaching over 408,000 people through online platforms.- Conducted research on potential show guests and news stories involving The Grammy's, book releases, and Toronto events.

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  The Community Market

  • Toronto, Canada Area

  • Sales Team Member

    • May 2019 - Jul 2019
    • Toronto, Canada Area

    - Independently managed pop-up shop by processing transactions through Square and providing exceptional customer service experiences.- Communicated with vendors to coordinate product inventory and merchandising.- Delivered product knowledge to thousands of customers travelling through Union station to help them curate purchases.

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  Turner (Turner Broadcasting System, Inc)

  • Singapore, Singapore

  • Creative Intern

    • Jul 2018 - Aug 2018
    • Singapore, Singapore

    - Involved in post-production for TV broadcasts, including on air graphics, editing, producing and live shoots.- Produced promotional videos for shows on the Warner TV channel and Boomerang, reaching millions of viewers.- Attended meetings with various creative directors from Turner’s international headquarters to plan a launch for the TV show “Ben 10”.

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  Seneca College

  • Canada
  • Higher Education
  • 700 & Above Employee

  • Seneca Community Recreation Dance and Gymnastics Instructor

    • Sep 2016 - Apr 2018

    - Planned class curriculum- Taught dance & gymnastics technique and choreographed routines for hundreds of children (ages 3-14) according to NCCP and High Five Certification standards.

  • Seneca Summer Camp Counselor

    • Jul 2016 - Aug 2017

    - Planned class curriculum involving dance, circus arts, and gymnastics technique for hundreds of children (ages 3-14) according to NCCP and High Five Certification standards.- Managed groups of up to thirty children at a time.- Awarded Couselor of the Week Award.