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Laith Shiply is a seasoned retail executive with a proven track record of driving sales growth, team leadership, and strategic planning. As Brand Executive at Kuwait Island.co, he oversees brand management, sales, and marketing initiatives, leveraging his expertise in retail, merchandising, and product development to drive business success.

Experience

    • Brand Executive
      • Jan 2020 - Present
      • kuwait

    • Brand Manager
      • Dec 2018 - Dec 2019
      • Kuwait

    • Area Manager
      • Nov 2012 - Dec 2018
      • Kuwait

      Plan and budget annual BP and staff cost - Communicate and delegate all business objectives from the host brand - Recruit and interview Senior Management for new brand- Train and induct all new Store Managers- Work closely with the Brand Team for all buying decision- Deliver visual excellence and guideline to the stores- Devise the marketing strategy- Drive conversion, ATU- Review all KPI

    • Area Manager
      • Dec 2012 - Nov 2018
      • Kuwait

    • Store Manager 360 Mall ( bimba & lola )
      • May 2011 - Nov 2012
      • Kuwait

      - Maximize sales and exceed business plan - Instill a selling culture and drive sales- Plan and organize- Evaluate staff performance and develop talent- Work closely with Head Office and provide recommendation, customer request and promotions- Deliver and maintain visual excellence- Offer excellent customer service to high profile customers- Stock Management, reduce stock loss and all controllable cost- Train, coach and motivate the Team

    • Kuwait
    • Retail
    • 700 & Above Employee
    • Senior Visual Merchandiser (Avenues American eagles )
      • May 2010 - Oct 2011

      - Train the Visual Merchandisers Team to deliver visual excellence - Ensure high standard and Company guideline is met on a daily basis- Host frequent Head Office visit- Create theater with the window display and in store- Drive sales and commercial awareness- Work closely with the Brand Team and recommend promotional activities- Recommend and provide feedback on POS materials to the Marketing department- Work closely with the Department Managers to exceed sales target- Motivate the Team in a fast pace environment

    • Area Visual Merchandiser ( Debenhams )
      • Jan 2007 - May 2010

      - Work closely with the Management Team to deliver sales target- Train the Team in visual merchandising standard for all Kuwait stores- Deliver Centre of Excellence to all other Debenhams stores- Work closely with Head Office Team - Initiate best practice in delivering high standard

    • Assistant Manager ( forever 21 )
      • Feb 2005 - Jan 2007
      • Jordan

      - Set daily and weekly sales target- Review weekly commercial report to identify miss opportunity- Train, coach and performance appriasal the Team- Ensure all administrative paperwork is completed to Company deadline- Work closely with the Operation Manager- Deliver Company visual guideline as set by Head Office in Dubai

Education

  • Business Administration in Retail Management
    Bachelor's degree, Business Administration and Management, General
  • High School, Jordan
    high school, General Studies

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