Okay, let’s break this down. Lainey has a mix of sales, business development, and digital marketing skills, which are in demand. She’s based in Encinitas, California, which is a hub for tech and marketing professionals. Her skills, including Salesforce.com, are also highly sought after. Considering her experience and location, I’m estimating her hourly rate to be around $125, which is below the national average for sales and business development professionals but still competitive given her digital marketing expertise and leadership skills. This rate is also in line with what I’d expect for someone with her skill set in a smaller market like Encinitas.