Okay, let’s tackle this. So Lacey has skills in sales, sales management, and marketing, which are in demand. She also has experience in customer service and public speaking. Location is Encinitas, CA, which is a desirable area. However, her skill set and experience don’t seem to be in a highly specialized field. According to national averages, sales professionals with similar skills can charge around $25–$50 per hour. Considering her experience and skills, I’d estimate her rate to be on the lower end of that range, around $75 per hour.