Experience

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  Discover Africa Group

  • Cape Town, Western Cape, South Africa

  • Head of Digital

    • Nov 2023 - Present
    • Cape Town, Western Cape, South Africa

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  ICG Medical

  • Head of Digital

    • Sep 2020 - Oct 2023

    Starting as a Digital Manager and then promoted to Head of Digital, I helped steer a digital transformation for this global healthcare recruitment business. Key focus channels included complete web overhaul, social media restrategising and redevelopment, email plannning and implementation, job board strategy, SEO and SEM (including keyword strategy), and the activation of AI and automation tools, including MarTech and chatbots. The role evolved to incorporate a key, senior leadeship focus within the Marketing team specifially and across the business generally.

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  Basis Furniture

  • Cape Town Area, South Africa

  • Director

    • Sep 2016 - Jun 2020
    • Cape Town Area, South Africa

    Director & co-owner of online furniture retailer, Basis. I created & directed Basis Furniture, a click-&-mortar furniture retailer, selling imported home furniture, including sofas, chairs, tables & desks. I managed all element of the business: strategic business development, creative & website development & management, import logistics, marketing, financial management, sales, & distribution.

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  Ogilvy South Africa

  • Cape Town Area, South Africa

  • Group Account Director

    • Sep 2012 - Dec 2016
    • Cape Town Area, South Africa

    Awards:2015 - Silver PRISM: Campaign of the Year - Queen B's Gumtree Boutique (Gumtree)- Silver PRISM: Corporate Responsibility - Gumtree Extreme ReFresh (Gumtree)Channels: traditional PR | social media | ATL | video | influencer management | digitalBrand portfolio:- adidas- Castrol- GoPro- GrandWest Casino & Entertainment World- Gumtree- Mondelez International (Stimorol, Chappies, Dentyne, Halls & Jacobs Douwe Egberts)- Red-E Powerbanks- Snuza Portable Baby Monitors- Wild Bean Cafe

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  BD Network

  • London, United Kingdom

  • Senior Account Manager

    • Jun 2009 - Feb 2012
    • London, United Kingdom

    Channels: in-store | promotion | experiential | digital | mobile | ATLBrand portfolio:- Coca-Cola Enterprises (CCE)- Coca-Cola GB (CCGB) o Coca-Cola (‘Red’), Coke Zero, Powerade, Fanta, Sprite, Diet Coke- OrangeAt this medium-sized, independent TTL agency I was involved in the development & implementation of brand strategies, activating sponsorship assets through large-scale integrated, multi-channel brand experiences (particularly for CCGB). This incorporated a wide range of media platforms including digital, in-store, promotional, experiential, social, mobile, and a range of ATL activity.

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  Bezier (London)

  • London, United Kingdom

  • Client Services Executive

    • Sep 2008 - May 2009
    • London, United Kingdom

    Channels: in-store | promotion | experiential | design | productionBrand portfolio:- Activisiono Call of Duty, Guitar Hero, Tony Hawk +- Apple- Disney- EA Games- Icon- Sega- Sony- WarnerWorking at a design, production & experiential agency, I was an intermediary between client, design studio and production. I was involved in the management of numerous nationwide in-store point-of-sale campaigns throughout the entire lifecycle from brief to roll-out. I worked within the Home Entertainment team.

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  Wax Communications

  • London, United Kingdom

  • Account Executive

    • Mar 2008 - Sep 2008
    • London, United Kingdom

    Channels: promotion | in-store | experiential | digitalBrand portfolio:- Coca-Cola Enterprises (CCE)- Tomy UK- United Biscuitso McVities, McCoy’s, Penguin, Hula Hoops & more- Waterstone’sWorking at a small BTL agency, I gained experience implementing a number of promotional campaigns involving on-pack, online and in-store tailor-mades, whilst gaining a strong understanding of the basic mechanics and legalities of sales promotion.