Experience

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  AllGear Digital

  • United States
  • Technology, Information and Media
  • 1 - 100 Employee

  • Vice President of Sales

    • Jul 2022 - Present

    Lead a digital media sales team across 7 owned-and-operated publicationsGrow AllGear Digital's direct advertising & partnership programs and revenueSales strategy and process improvementForecasting, trends, diligence, and more

  • Director of Sales, AllGear Group

    • Apr 2020 - Jan 2023

    Manage a sales staff and digital media sales processes across AllGear Digital (GearJunkie, The Inertia, Bikerumor, Switchback Travel, iRunFar, Explorer's Web)

• 

  GearJunkie

  • Greater Minneapolis-St. Paul Area

  • Director of Sales

    • Sep 2015 - Jan 2023
    • Greater Minneapolis-St. Paul Area

    Manage digital advertising on GearJunkie.comSell integrated media campaigns involving display ads, takeovers, custom content, produced video, giveaways, live events, sponsorships, and moreCommunicate with endemic & non-endemic companies and agencies regarding paid media opportunitiesRespond to brand & agency RFPs with major campaign proposalsManage client relationships (i.e. YETI, REI, The North Face, New Belgium Brewing, Merrell, OtterBox, Explore Minnesota, Leatherman, Cabela's, etc.)New Business outreach

• 

  Monopoint Media

  • Greater Minneapolis-St. Paul Area

  • Account Executive

    • Sep 2015 - Apr 2020
    • Greater Minneapolis-St. Paul Area

    Monopoint Media is the agency behind GearJunkie. Many of the projects and contests that run on GearJunkie.com are through Monopoint MediaCommunicate with clients and manage Gearjunkie.com projects/promotionsPromote project or contest via website, social media, PR, newsletters, print media, etc.Research new business opportunitiesEvaluate and improve the Monopoint Media website

• 

  Olson

  • Greater Minneapolis-St. Paul Area

  • Connections Strategy O-Tern

    • May 2015 - Aug 2015
    • Greater Minneapolis-St. Paul Area

    Assisted in developing and executing integrated media plans for Commerce Bank, Alzheimer's Association, Baylor College of Medicine, Pei Wei, and Aurora Health CareUsed research tools to collect and organize information for media planningNegotiated, implemented, and analyzed digital ads for clientsCreated recap decks for clients that highlighted the successes of their campaigns to date and offered insights into optimization opportunities

• 

  Harding University

  • Searcy, AR

  • Student

    • Aug 2011 - May 2015
    • Searcy, AR

    4.0 with 158 hoursMember of the 2014-2015 Student Advisory Board for the Carter College of BusinessTwo-year American Marketing Association Case Study ParticipantDorm Representative for the Student AssociationMarketing EDGE Lee Epstein scholarship recipientArkansas Governor's Distinguished Scholarship (Saline County recipient)Participated in Bisons for Christ community service projects

• 

  Pace Communications

  • Greensboro/Winston-Salem, North Carolina Area

  • Account Management Intern

    • Jun 2014 - Jul 2014
    • Greensboro/Winston-Salem, North Carolina Area

    Client - Verizon WirelessManaged Verizon client needs/directionsResearched competitive content marketing programs across the industry and gave insight into latest trendsProvided weekly analytics reporting on Device Advice video campaign and #MORE campaign, including social activity information

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  Blue Cross Blue Shield of Arkansas

  • Little Rock, AR

  • Data Entry Operator

    • Jun 2013 - Aug 2013
    • Little Rock, AR

• 

  Camp Tahkodah

  • Counselor

    • Jul 2012 - Aug 2012

• 

  Self-employed Mowing and Odd Job Service (Nossaman Brothers Mowing and Odd Jobs)

  • Benton, AR

  • Owner

    • Apr 2006 - Aug 2012
    • Benton, AR