Experience

• 

  Hitachi Vantara

  • United States
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Alliance Marketing Manager for System Integrators

    • Sep 2017 - Feb 2021

  • Alliance Marketing Manager

    • Mar 2016 - Sep 2017

    Develop and execute integrated marketing plans with Global Systems Integrators.

• 

  Cosentry (acquired by TierPoint)

  • Greater Boston Area

  • Senior Marketing Consultant

    • May 2014 - Mar 2016
    • Greater Boston Area

    Creating marketing plans, content and campaigns including the execution of marketing initiatives. Helping to increase awareness, pipeline and revenue using professionally proven tactics and strategies.• Responsible for product marketing strategy and content development.• Project manage integrated marketing strategy plans • Development of marketing campaigns for all solutions• Partner marketing liaison to Microsoft, VMWare, EMC• Develop plans and tactics for new services being introduced into the market

• 

  Avanade

  • Solutions Marketing, Group Manager

    • Mar 2010 - Aug 2013

    Responsible for creation and implementation of yearly marketing plans, campaigns and budgets for North America in the areas of: desktop transformation, cloud computing, social collaboration, application development and managed services. Managed strategic US partnerships with Microsoft, Accenture and Citrix on joint marketing. Administrated three SEM campaigns for inbound and outbound marketing. Worked jointly with leadership in the development of marketing strategies, messaging, content and programs. Integration of social media and online into events and programs. Reported and presented new initiatives and results to senior management.

• 

  Sun Microsystems

  • Senior Software Marketing Manager

    • Jan 2006 - Jan 2010

    Responsibilities included planning and execution of all national software marketing initiatives for software infrastructure products. Guided marketing managers with planning and execution of national marketing programs. Integral member of VP Software Sales team heading up the marketing plan for the Americas. Liaison to product marketing team by providing input on campaigns for better execution and results.

• 

  IONA Technologies

  • Senior Field Marketing Manager

    • May 2003 - Oct 2005

    Managed team of five Field Marketing Managers. Responsible for the development and implementation of all lead-generation activities, including: events, Webcasts, direct mailings, telemarketing and email campaigns. Contributed to the development of collateral, mailings, advertising, Web sites and video. Coordinated field marketing programs with corporate communications and sales initiatives.

• 

  Battery Ventures

  • Marketing Director

    • Sep 2000 - Apr 2002

    Responsible for development and implementation of all marketing programs. Worked with start-up companies on initial marketing efforts. Managed corporate PR program with senior management, press and outside agency. Coordinated and implemented major industry events. Secured outside speaking engagements.

• 

  InterSystems

  • Marketing Manager

    • Jul 1995 - Sep 2000

    Developed and implemented annual marketing plan and budget. Served as key marketing interface to US sales for improving marketing programs, customer development programs and communications. Supervised PR activities with internal corporate management, outside PR agency and industry analysts. Designed and implemented various marketing programs with IBM, Microsoft and Compaq, as well as on-going support of these business relationships. Developed joint-marketing programs with resellers for lead generation.