Bio
Experience
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Sansera Engineering Limited
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Gurugram, Haryana, India
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Head of Sales Marketing - North & West
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Apr 2023 - Present
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Gurugram, Haryana, India
Heading Sales & Marketing Function across all segments of Auto and Non-Auto Sector
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Spark Minda
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Noida, Uttar Pradesh, India
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Key Account Manager
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Dec 2020 - Jun 2024
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Noida, Uttar Pradesh, India
• Spearheading the Key Account Management for Wire Harness, Lockset, Instrument Clusters, Sensors & EV components• Acted as a Key Account Manager for Honda Group (HMSI + HCIL + HIPP + Honda ASEAN) & HMCL • Developing, reviewing and reporting on the business development division’s strategy, ensuring the strategic objectives were well understood and executed by the team• Formulating annual sales plan, forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion plans and so on• Assisting in the preparation of RFQ’s and engaging with potential clients• Seeking out & growing new business on a national level while building & expanding strategic relationships with key accounts to ensure a high level of satisfaction, increased revenues and ensuring repeat business• Serving as a leader, advisor and resource for company leadership, management, and employees providing insight into strategic plans and initiatives and the execution of them• Ensuring performance parameters are under control – budget, P&L figures and team KPIs • Spearheading P&L activities; impacted regional profitability through effective tactical management decisions and new business development
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Shriram Pistons & Rings Ltd.
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New Delhi, Delhi, India
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Key Account Manager
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Dec 2010 - Dec 2020
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New Delhi, Delhi, India
• Acted as a Key Account Manager for Maruti, Honda, Hero Motorcorp and Yamaha• Supervised the sales, marketing and key account management activities for engine components such as Pistons, Rings & Engine Valves• Led sales and business development including new product rollouts, key account management, buyer and customer relationships development • Acted as a point of contact between customer & SPRL for development of new products• Explored potential business avenues & managed marketing & sales operations for achieving the business targets; initiated market development efforts and increased business growth• Prepared price increase & Raw Material revision proposals• Planned, organized & executed marketing plans with the business partners; tracked & reported competitor activities• Created periodic financial & sales reports to identify trends and ensured stores are on the correct growth curve• Acted as CFT leader for customer VA/VE proposal cell
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Continental Engines Pvt Limited
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Bhiwadi, Rajasthan, India
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Senior Executive
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Aug 2007 - Dec 2010
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Bhiwadi, Rajasthan, India
• Established strategic partnership with external partners to drive long-term sales• Developed & implemented strategic, result-focused sales plan to drive sales in low market share area/category
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Asahi India Glass Limited (AIS)
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Gurugram, Haryana, India
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Marketing Executive
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May 2005 - Aug 2007
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Gurugram, Haryana, India
• Managed component costing for new developments as well as old parts; assisted during price negotiations with customers• Assisted in the process of demand and supplies for out station customers
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Sandhar Locking Devices Limited
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Gurugram, Haryana, India
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Marketing Executive
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Aug 2004 - May 2005
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Gurugram, Haryana, India
Management Trainee
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Education
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2002 - 2004Punjabi University, Patiala
Master of Business Administration - MBA, International Business -
1999 - 2002MCM DAV College - India
Bachelor of Science - BS
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Industry Focus. “Motor Vehicle Manufacturing”
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