Bio
Experience
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AdvantEdge Founders - Mobilty First Founders Fund
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New Delhi, Delhi, India
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Founder
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Jul 2015 - Present
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New Delhi, Delhi, India
Early Stage Seed VC focusing on Mobility across the EV Ecosystem, Auto eCommerce, Logistics and Shared Mobility. The portfolio includes market leaders like Rapido, ZingBus, Sheru, Chalo, TyrePlex, Park+, Jar, Exponent, GripInvest, Baaz and many more.
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Board Observer
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May 2022 - Present
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Board Observer
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Sep 2021 - Present
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Board Member
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Sep 2019 - Present
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Rapido - Bike Taxi of India
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Bangalore
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Director
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Jul 2016 - Present
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Bangalore
Rapido is India's largest Two-Wheeler ride sharing tech platform.
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10000 Startups
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Noida Area, India
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Steering Committee Member
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Jun 2019 - Present
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Noida Area, India
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Chalo
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Mumbai Area, India
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Board Observer
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Sep 2017 - Present
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Mumbai Area, India
Chalo is a full stack solution for improving the bus public transportation system.
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Director
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Feb 2016 - Jul 2022
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New Delhi
Smartivity is a leader in creating world-class STEM-based toys in the area of AR, VR, Coding, and Robotics for smarter kids.
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Carnation Auto India Pvt. Ltd.
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New Delhi Area, India
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Vice President
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Jun 2009 - Jun 2015
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New Delhi Area, India
Carnation Auto is India's first Independent Multi Brand Auto Solutions company, providing car owners complete solutions under one roof- service, repair, body works, accessories, certified pre-owned vehicles, new car sales and customization. Led two rounds of PE raise from Premji Invests and Gaja Capital and final exit to Mahindra Group
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Laurus Labs
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Hyderabad Area, India
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Executive Board Member
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Jul 2007 - Jun 2009
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Hyderabad Area, India
- Executive Member of Management Team and Board Observer- Overseeing deployment of $100 Mn+ across projects in Hyderabad, Bangalore and Vizag- Primary capital raises from Fidelity & Warburg Pincus- Executive responsibilities included finalizing strategy, budgeting, planning and execution - Successful IPO Listing on NSE/BSE
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Aptuit, Inc.
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Greater New York City Area
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Director, Corporate Development M&A
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Nov 2005 - Jun 2009
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Greater New York City Area
A privately held firm with a $750Mn corpus raised from Temasek Holdings & Welsh, Carson, Anderson & Stove- Lead strategic investment of $100 Mn in Laurus Labs which resulted in subsequent investments from Fidelity & Warburg Pincus & then an exit through an IPO
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InfoPro Solutions
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Los Angeles, California, United States
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Director Marketing & Corporate Strategy
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Jan 2002 - Nov 2005
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Los Angeles, California, United States
Developed & executed a comprehensive 3 year business plan with the final objective of a profitable exit. Successfully met all high level objectives & targets to double headcount, triple sales and maintained YOY profitability. Lead the process of managing bankers and lawyers to execute a strategic sale to Aptuit for a deal valued at over 4 times revenue. Leading IT Solutions provider with clients including Pfizer, Abbott, AstraZeneca, Amgen, BMS, GSK etc.
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Simplylook.com
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San Francisco Bay Area
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Co Founder
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Jan 2001 - Jan 2002
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San Francisco Bay Area
• Helped put together a management team, advisory board and raise angel and seed funding. • Headed Simplylook’s business development, corporate strategy & product marketing departments– including corporate sales, partnership and alliances. Negotiated agreements with Gravitate of US, Sknow of UK and NEC of Japan.• Responsible for all Marketing related activities, including product marketing, advertising, public relations, brand management and marketing strategy.
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iXL Enterprises Inc.
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San Francisco Bay Area
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Manager, eBusiness Strategy
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Jan 2000 - Jan 2001
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San Francisco Bay Area
Engagements focused on interactive brand/marketing management, on/off-line go-to-market strategies & building customer-touching interfaces to strategically significant and profitable customer segments.• Developed customer-driven growth strategies for clients like Stamps.com, Amazon.com, Zero Gravity, Burger King, Sirius Radio etc.; enabling companies to profitably grow revenues and increase shareholder value by leveraging interactive technologies• Provide innovative strategic solutions in developing and managing interactive brands and customer relationship management (CRM) programs using requirements analysis, technology, financial models and communications tools. Clients included Sprint PCS, California Pizza Kitchen, Borders and Cunard.
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Ford Motor Company
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Dearborn, Michigan, United States
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Professional Resident
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Jun 1999 - Aug 1999
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Dearborn, Michigan, United States
• Developed Marketing Communications Plan: Including strategy, objectives, approach, and milestones to help position the Market Research Organization as the preferred provider of impactful & actionable insights.• Conducted Brand Audit’s for the Lincoln Brand: Formulation & analysis of an Issue Tree using data mining techniques, segmentation, lifetime value etc. Recommended strategies for developing Brand Loyalty programs.
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Vodafone
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New Delhi Area, India
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Founding Employee & Manager, Marketing
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Mar 1995 - Jul 1998
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New Delhi Area, India
• Founder Employee involved in the operations from company formation to growing customer from 0 to over 1Mn.• Managed the strategic development, launch and communication of wireless services to maximize penetration and revenue.• Implemented four successful national product launches. Activities included market segmentation, targeting and product/service positioning, branding, advertising, media relations, internal communication and training.
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Education
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2006 - 2006Northwestern University - Kellogg School of Management
Executive Program, Mergers & Acquisitions -
1998 - 2000Northwestern University
MS, Integrated Marketing, Data Science, Strategy -
1993 - 1995FORE School of Management, New Delhi
MBA, Business Administration & Management -
1990 - 1993Delhi University
BA, Honours in Economics -
1988 - 1990Delhi Public School - R. K. Puram
CBSE, Business, Finance, Economics
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